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→How does it work: weird section
The CTR is an important indicator of an advertisement's effectiveness. Over time, the click-through rates of advertisements has continually decreased. At first, a five percent CTR was something common, while today a two percent CTR level is considered highly successful. Having this in mind, the average CTR level is somewhere around 0.2 and 0.3 percent. However, depending on the situation, topic, and moment in time - the CTR can be quite varied.<ref>[http://www.marketingterms.com/dictionary/clickthrough_rate/ CTR Definition]</ref>
The CTR is an important indicator of an advertisement's effectiveness. Over time, the click-through rates of advertisements has continually decreased. At first, a five percent CTR was something common, while today a two percent CTR level is considered highly successful. Having this in mind, the average CTR level is somewhere around 0.2 and 0.3 percent. However, depending on the situation, topic, and moment in time - the CTR can be quite varied.<ref>[http://www.marketingterms.com/dictionary/clickthrough_rate/ CTR Definition]</ref>
==How does it work==
==How Does it Work==
Once the advertisement published on the website has achieved a significant number of impressions (clicks), the keywords of CTR are a strong indicator of the users' relevance and the keyword's success. Having this in mind, if we would consider a well-targeted keyword for a well-targeted advertisement it is more likely to reach a higher CTR as compared to a general keyword without a specific advertisement. The conclusion is the following: The stronger the relevance between the keywords and the advertisements as well as the business itself, the higher is the probability that a user will click the advertisement after searching based on the specific keywords.
Once the advertisement published on the website has achieved a significant number of impressions (clicks), the keywords of CTR are a strong indicator of the users' relevance and the keyword's success. Having this in mind, if we would consider a well-targeted keyword for a well-targeted advertisement it is more likely to reach a higher CTR as compared to a general keyword without a specific advertisement. The conclusion is the following: The stronger the relevance between the keywords and the advertisements as well as the business itself, the higher is the probability that a user will click the advertisement after searching based on the specific keywords.
==CTR significance==
==CTR significance==