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{{TLD|
{{TLD|logo  =.s.p.jpg
|logo  =
|status = Active
|status = Delegated
|manager  = [[XYZ.COM LLC]]
|manager  = [[XYZ.COM LLC]]
|country  = International
|country  = International
Line 17: Line 16:
}}
}}


'''.security''' is a new [[gTLD]] in [[ICANN]]'s [[New gTLD Program]]. It was delegated to the root zone on 17 September 2015. The TLD is managed XYZ.COM LLC, with back-end services provided by [[CentralNic]]. The TLD was originally owned by the [[Symantec Corporation]], but sold it to XYZ.COM LLC in June 2015.
'''.Security''' and '''.Protection''' are two active generic top level domains (gTLDs) for the security industry. .Security and .Protection were delegated to the root zone in Q3, 2015. The TLDs are managed by XYZ.COM LLC, with back-end services provided by CentralNic. The TLDs were originally owned by the Symantec Corporation, who sold it to XYZ.COM LLC in June 2015.


==Applicants==
===Uses and Goals===
# [[Defender Security Company]]
.Security and .Protection are two highly targeted TLDs for the security industry. They appeal to cyber security firms, home- and private security businesses. With their strong vertical industry focus, companies operating in this space can find short, relevant, and memorable domains pertaining to their area of expertise. The name spaces do not have any reserved or premium domains. All names are available for registration without restriction.
# [[Donuts]] (Fern Trail, LLC) This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/593 here].
# [[Symantec Corporation]]<ref>[http://gtldresult.icann.org/application-result/applicationstatus/viewstatus Security Status, ICANN.org]</ref>


===European Commission Communiqué===
.Security and .Protection are ideal domain extensions for startups and established businesses alike. Startups may find a great keyword pertaining to their business on .Security or .Protection. Established businesses are using .Security and .Protection domains to launch new initiatives, expand their online marketing, and secure region specific URLs. Several of businesses have also chosen to rebrand to a .Security or .Protection domain.
The [[European Commission]] flagged all applications for .security outside of ICANN's defined remediation processes.


Just after [[ICANN]]'s [[GAC]] issued its Early Warnings, which are advice given from one GAC member country to an applicant warning it of potential issues within its application, the [[European Commission]] issued a letter to all applicants within the [[New gTLD Program|new gTLD program]]. The letter highlights 58 applications that "could raise issues of compatibility with the existing legislation .. and/or with policy positions and objectives of the European Union." It notes a desire to open a dialogue with each offending applicant.
Large enterprises, including Amazon, Ebay, Hewlett Packard, and Symantec are using .Security and .Protection domains to point directly to their security and privacy protection pages, providing an easy place for customers to view this information.


The Commission specifically notes that this objection is not a part of the GAC Early Warning process, and goes on to note that "the Commission does not consider itself legally bound to [ICANN] processes," given that there is not legal agreement between the two bodies.<ref>[http://domainincite.com/docs/20121127093808906.pdf DomainIncite.com/Docs] Published 27 Nov 2012, Retrieved 11 Dec 2012</ref><ref>[http://domainincite.com/11130-europe-rejects-icanns-authority-as-it-warns-of-problems-with-58-new-gtlds Europe Rejects ICANNs Authority As it Warns of Problems with 58 New gTLDs, DomainIncite.com] Published 27 Nov 2012, Retrieved 11 Dec 2012</ref>
=== Marketing ===
.Security and .Protection are being marketed to a professional audience. Both name spaces are considered premium name spaces, since all keywords are available without any registry reserve. The price point of .Security and .Protection domains encourages legitimate businesses to register domains, helping prevent against cyber-squatting and phishing concerns. At the same time it gives consumer-trust to website visitors.


==References==
The .Security and .Protection team frequently attend security conferences such as RSA and BlackHat to spread awareness for the extensions and to help registrars in being successful. Representatives from the registry operator meet with industry leaders, insiders, and attendees to educate them about the benefits of .Security and .Protection domains and to help potential customers find them at their registrar of choice.
{{reflist}}


.Security and .Protection’s social media channels are very active and regularly post the latest news on cyber-security and other security-related topics.
=== Adoption ===
==== End Users ====
.Security and .Protection domains are already seeing utilization from a wide variety of businesses within the security space.
All Blue Solutions Inc., a top IBM managed security provider, launched their new initiative on the URL Blue.Security.  Arrow Security, a private security company based in Florida, rebranded to Arrow.Security as their main online platform. Pretty Easy Privacy, a email encryption service, has upgraded to the domain PEP.Security.
Security-industry leaders - such as MasterLock, G4S, CarbonBlack, Rackspace, FireEye, and others have also registered .Security and .Protection domains for their brands and services..
=== Delegation and Availability ===
.Security was delegated to the Root Zone of the DNS on September 15, 2015. .Protection was delegated to the root zone on August 26, 2015. Both domains entered general availability on January 27, 2016.
[[Category:TLD]]
[[Category:TLD]]
[[Category:Commerce New gTLDs|security]]
[[Category:Commerce New gTLDs|security]]

Revision as of 18:58, 18 April 2017

Status: Active
country: International
Manager: XYZ.COM LLC
Registry Provider: CentralNic
Type: Generic
Category: Commerce
More information:

.Security and .Protection are two active generic top level domains (gTLDs) for the security industry. .Security and .Protection were delegated to the root zone in Q3, 2015. The TLDs are managed by XYZ.COM LLC, with back-end services provided by CentralNic. The TLDs were originally owned by the Symantec Corporation, who sold it to XYZ.COM LLC in June 2015.

Uses and Goals

.Security and .Protection are two highly targeted TLDs for the security industry. They appeal to cyber security firms, home- and private security businesses. With their strong vertical industry focus, companies operating in this space can find short, relevant, and memorable domains pertaining to their area of expertise. The name spaces do not have any reserved or premium domains. All names are available for registration without restriction.

.Security and .Protection are ideal domain extensions for startups and established businesses alike. Startups may find a great keyword pertaining to their business on .Security or .Protection. Established businesses are using .Security and .Protection domains to launch new initiatives, expand their online marketing, and secure region specific URLs. Several of businesses have also chosen to rebrand to a .Security or .Protection domain.

Large enterprises, including Amazon, Ebay, Hewlett Packard, and Symantec are using .Security and .Protection domains to point directly to their security and privacy protection pages, providing an easy place for customers to view this information.

Marketing

.Security and .Protection are being marketed to a professional audience. Both name spaces are considered premium name spaces, since all keywords are available without any registry reserve. The price point of .Security and .Protection domains encourages legitimate businesses to register domains, helping prevent against cyber-squatting and phishing concerns. At the same time it gives consumer-trust to website visitors.

The .Security and .Protection team frequently attend security conferences such as RSA and BlackHat to spread awareness for the extensions and to help registrars in being successful. Representatives from the registry operator meet with industry leaders, insiders, and attendees to educate them about the benefits of .Security and .Protection domains and to help potential customers find them at their registrar of choice.

.Security and .Protection’s social media channels are very active and regularly post the latest news on cyber-security and other security-related topics.

Adoption

End Users

.Security and .Protection domains are already seeing utilization from a wide variety of businesses within the security space.

All Blue Solutions Inc., a top IBM managed security provider, launched their new initiative on the URL Blue.Security.  Arrow Security, a private security company based in Florida, rebranded to Arrow.Security as their main online platform. Pretty Easy Privacy, a email encryption service, has upgraded to the domain PEP.Security.

Security-industry leaders - such as MasterLock, G4S, CarbonBlack, Rackspace, FireEye, and others have also registered .Security and .Protection domains for their brands and services..

Delegation and Availability

.Security was delegated to the Root Zone of the DNS on September 15, 2015. .Protection was delegated to the root zone on August 26, 2015. Both domains entered general availability on January 27, 2016.

Retrieved from "https://icannwiki.org/index.php?title=.security&oldid=486518"