Allegravita: Difference between revisions
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Latest revision as of 18:36, 23 May 2022
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| Type: | Privately held |
| Industry: | Strategic Communications |
| Founded: | 2013 |
| Founder(s): | Simon Cousins, Catherine Davis |
| Headquarters: | New York City |
| Country: | USA |
| Email: | nihao@allegravita.com |
| Website: | Allegravita.com |
| Blog: | Allegravita's Blog |
| Twitter: |  @simon.cousins
|
| Key People | |
| Simon Cousins (夏明), CEO Catherine Davis（戴文思), Director Raymond Li（李睿）, CTO Amanda Ng（伍玲仪, Senior Account Manager Liuliu Xu（徐刘刘, Senior Media Manager | |
Overview
Allegravita is a multi-disciplinary strategic communications firm led by 27-year tech sector and corporate communications veteran Simon Cousins, and is headquartered in New York City’s Madison Avenue, with offices in Beijing and Hong Kong. Allegravita provides expert support for businesses and brands seeking access to China and Chinese-speaking markets.The core disciplines of Allegravita’s multi-disciplinary strategic communications approach includes public relations, media relations and training, digital marketing and communications, marketing and communications collateral, corporate identity and branding, advertising, event planning and management, graphic design, and market intelligence and consulting.
History
Allegravita was launched in New York City in 2013 following the dissolution of Cousins’ previous firm, Illuminant Partners, which was headquartered in Beijing for 10 years. Under Cousins’ leadership, Illuminant Partners supported more than 150 clients from a multitude of sectors from the tech sector, engineering and architecture, the wine industry, the sports marketing sector, business and finance.
About
Allegravita has had a diverse range of clients, with a special expertise in the domain name industry. The Chinese domain industry is foreign territory to many western brands. Allegravita provides its deep insight into Chinese culture, consumers, influencers and lifestyles in Chinese demographics around the world. Allegravita has supported a number of companies in the domain name sector. Allegravita also provides pro-bono Chinese language translation support for ICANNwiki, and is a full financial member of the Domain Name Association.