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Type: Privately held
Industry: Strategic Communications
Founded: 2013
Founder(s): Simon Cousins, Catherine Davis
Headquarters: New York City
Country: USA
Blog: Allegravita's Blog
Twitter: TwitterIcon.png@simon.cousins
Key People
Simon Cousins (夏明), CEO
Catherine Davis(戴文思), Director
Raymond Li(李睿), CTO
Amanda Ng(伍玲仪, Senior Account Manager
Liuliu Xu(徐刘刘, Senior Media Manager


Allegravita is a multi-disciplinary strategic communications firm led by 27-year tech sector and corporate communications veteran Simon Cousins, and is headquartered in New York City’s Madison Avenue, with offices in Beijing and Hong Kong. Allegravita provides expert support for businesses and brands seeking access to China and Chinese-speaking markets.The core disciplines of Allegravita’s multi-disciplinary strategic communications approach includes public relations, media relations and training, digital marketing and communications, marketing and communications collateral, corporate identity and branding, advertising, event planning and management, graphic design, and market intelligence and consulting.


Allegravita was launched in New York City in 2013 following the dissolution of Cousins’ previous firm, Illuminant Partners, which was headquartered in Beijing for 10 years. Under Cousins’ leadership, Illuminant Partners supported more than 150 clients from a multitude of sectors from the tech sector, engineering and architecture, the wine industry, the sports marketing sector, business and finance.


Allegravita has had a diverse range of clients, with a special expertise in the domain name industry. The Chinese domain industry is foreign territory to many western brands. Allegravita provides its deep insight into Chinese culture, consumers, influencers and lifestyles in Chinese demographics around the world. Allegravita has supported a number of companies in the domain name sector. Allegravita also provides pro-bono Chinese language translation support for ICANNwiki, and is a full financial member of the Domain Name Association.