LookSmart: Difference between revisions
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In July 1996, LookSmart was established and its official website was launched on October of the same year. The company is a subsidiary of Readers Digest, a global publishing and marketing company of books, magazines, music, videos and other forms of new media. Look Smart went public on August 1999 with an offering price of $12 per share and reached as high as $70 in 2000.<ref>[http://www.docstoc.com/docs/21719067/Public-Offering-Registration---LOOKSMART-LTD---6-14-1999 LookSmart SEC Form S-1 Public Offering Registration]</ref> <ref>[http://investor.shareholder.com/looksmart/releasedetail.cfm?releaseid=73709 LookSmart Launches Breakthrough Consumer-Oriented Internet Navigation Service]</ref> | In July 1996, LookSmart was established and its official website was launched on October of the same year. The company is a subsidiary of Readers Digest, a global publishing and marketing company of books, magazines, music, videos and other forms of new media. Look Smart went public on August 1999 with an offering price of $12 per share and reached as high as $70 in 2000.<ref>[http://www.docstoc.com/docs/21719067/Public-Offering-Registration---LOOKSMART-LTD---6-14-1999 LookSmart SEC Form S-1 Public Offering Registration]</ref> <ref>[http://investor.shareholder.com/looksmart/releasedetail.cfm?releaseid=73709 LookSmart Launches Breakthrough Consumer-Oriented Internet Navigation Service]</ref> | ||
== | ==Solutions== | ||
The company's | The company's service offerings are divided into two categories:<ref>[http://www.reuters.com/finance/stocks/companyProfile?rpc=66&symbol=LOOK.O LookSmart Ltd. Company Profile on Reuters]</ref> | ||
* Advertiser Networks- offers premium and performance search advertising products to search advertising customers and advertising agencies through its API or the LookSmart Ad Center that is capable of allowing multiple customers to upload keywords, manage budget, view reports etc. | * Advertiser Networks- offers premium and performance search advertising products to search advertising customers and advertising agencies through its API or the LookSmart Ad Center that is capable of allowing multiple customers to upload keywords, manage budget, view reports etc. | ||
* Publisher Solutions- provides search management advertising tools and solutions to help publishers increase their audience, optimize and monetize their websites | * Publisher Solutions- provides search management advertising tools and solutions to help publishers increase their audience, optimize and monetize their websites | ||
Revision as of 19:58, 14 February 2012
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| Type: | Public |
| Industry: | Internet |
| Founded: | 1997 |
| Headquarters: | San Francisco, CA |
| Country: | USA |
| Website: | www.looksmart.com |
| LinkedIn: | LookSmart |
| Key People | |
| Jean-Yves Dexmier, Executive Chairman & CEO | |
LookSmart is a pay per click (PPC) advertising network solutions provider. LookSmart is a public company and it is trading at NASDAQ under the ticker symbol LOOK.O. Jean-Yves Dexmier is the Executive Chairman & CEO of the company. Its headquarters is located in San Francisco, CA.[1]
History
In July 1996, LookSmart was established and its official website was launched on October of the same year. The company is a subsidiary of Readers Digest, a global publishing and marketing company of books, magazines, music, videos and other forms of new media. Look Smart went public on August 1999 with an offering price of $12 per share and reached as high as $70 in 2000.[2] [3]
Solutions
The company's service offerings are divided into two categories:[4]
- Advertiser Networks- offers premium and performance search advertising products to search advertising customers and advertising agencies through its API or the LookSmart Ad Center that is capable of allowing multiple customers to upload keywords, manage budget, view reports etc.
- Publisher Solutions- provides search management advertising tools and solutions to help publishers increase their audience, optimize and monetize their websites