.ltda

Status:	Delegated
Registry Provider:	Afilias
Type:	Generic
Category:	Commerce
Priority #:	1392 - DOMAIN ROBOT SERVICOS DE HOSPEDAGEM NA INTERNET LTDA
More information:

.ltda is a GTLD that was proposed in ICANN's New gTLD Program. The successful applicant is DOMAIN ROBOT SERVICOS DE HOSPEDAGEM NA INTERNET LTDA. It was delegated to the Root Zone of the DNS on the 16th August, 2014, completing the successful application for the string.

Application Details

The following is excerpted from the applicant's response to question #18:

"The mission of the .LTDA TLD is to provide businesses a namespace on the Internet to establish meaningful and relevant identities and to promote their companies. The primary purpose is to foster a sense of professionalism and trust among customers, businesses and organizations.

We anticipate a variety of reasons that businesses and individuals would want to acquire domain under the .LTDA TLD.

Businesses may want to create a professional web presence including online stores or shopping experiences, or use blogs, wikis and file sharing sites to support their merchandising, retailing efforts and business goals. Individuals may use .LTDA domains to create websites to support or announce planned businesses and begin marketing efforts, research and tests.

There are approximately 2,800,000 registered LTDAs in Brazil and other countries that allow that company designation. We anticipate capturing a small percentage of those business in the first three years who will quickly realize the intrinsic value of the .LTDA TLD and will wish to be early adopters of this opportunity. We anticipate that registrants to whom we sell domains will regard the registered name of their business rather seriously and to put significant effort into building the .LTDA brand and their own brand within that space. Therefore, we forecast having approximately 37,666 Domains Under Management (DUMs) by the third year of operation. Our financial responses in questions 45 though 50 go into detail on our funding, cost and revenue projections.

..

.LTDA will be an open TLD, generally available to all registrants (except in the Sunrise period).

In general, domains will be offered for periods of one to ten years, but no greater than ten years. Initial registrations made in the Sunrise period may have a minimum number of years required. For example, there may be a policy that all Sunrise names must be registered for an initial term of at least two years."

Contract Signed

On 17th April 2014, Domain Robot Servicos received a Registry Agreement signed by ICANN for .ltda after passing the Initial Evaluation.

Delegation and Availability

.ltda was delegated to the Root Zone of the DNS on the 16th August, 2014, completing the successful application for the string.

Sunrise

The Registry announced that the Sunrise Period for the string would begin on the 29th October 2014 and end on the 28th November 2014.

Top-Level Domain