Changes

* "A key purpose of the .host Registry is differentiation and the fact that it is here to serve the hosting industry specifically. The string itself differentiates the niche that this TLD will cater to. By offering more and better choice of names, we aim to be the preferred choice gTLD for hosting companies across the world. Directi maintains very good relations with the key entities in the hosting industry. Further, Directi has a rich background in the registrar business (10+ years’ experience and managing over 6 million domains), we thus understand the nuances of this market. The .Host registry will leverage this unique market knowledge to design competitive offerings against other global gTLDs.

* "A key purpose of the .host Registry is differentiation and the fact that it is here to serve the hosting industry specifically. The string itself differentiates the niche that this TLD will cater to. By offering more and better choice of names, we aim to be the preferred choice gTLD for hosting companies across the world. Directi maintains very good relations with the key entities in the hosting industry. Further, Directi has a rich background in the registrar business (10+ years’ experience and managing over 6 million domains), we thus understand the nuances of this market. The .Host registry will leverage this unique market knowledge to design competitive offerings against other global gTLDs.

* Most gTLDs have largely focused on developed markets with 70%+ internet penetration. Domain Name and website growth is yet to occur in other developing markets like India, Brazil, Russia, China, Indonesia etc. However as the market for websites and domain names grows in these economies the existing gTLD space in TLDs like .com, .net, .org etc will already be saturated with all tier 1 names no longer available to markets like asia, africa. 70% of .com check availability checks return unavailable (data obtained from Directi’s own registrar business). New companies have to resort to 2nd tier long multi-word names for their businesses in these markets. .Host will broaden the namespace by providing an alternative for the hosting industry in developing markets to register the domain name of their choice creating competition.

* Most gTLDs have largely focused on developed markets with 70%+ Internet penetration. Domain Name and website growth is yet to occur in other developing markets like India, Brazil, Russia, China, Indonesia etc. However as the market for websites and domain names grows in these economies the existing gTLD space in TLDs like .com, .net, .org etc will already be saturated with all tier 1 names no longer available to markets like asia, africa. 70% of .com check availability checks return unavailable (data obtained from Directi’s own registrar business). New companies have to resort to 2nd tier long multi-word names for their businesses in these markets. .Host will broaden the namespace by providing an alternative for the hosting industry in developing markets to register the domain name of their choice creating competition.

* .Host will also allow Registrants in the hosting industry to differentiate themselves from the 200+ million domain names out there. .Host provides the ability for Registrants to create a differentiated identity wherein just by looking at the URL end-users will be able to recognize and identify the kind of entity associated with the domain name.

* .Host will also allow Registrants in the hosting industry to differentiate themselves from the 200+ million domain names out there. .Host provides the ability for Registrants to create a differentiated identity wherein just by looking at the URL end-users will be able to recognize and identify the kind of entity associated with the domain name.