ARI Registry Services
 | |
| Type: | Private |
| Industry: | Registry Services |
| Ownership: | AusRegistry Pty Group |
| Headquarters: | Melbourne |
| Country: | Australia |
| Website: | ARIServices.com |
| Key People | |
| Adrian Kinderis, CEO Krista Papac, CSO | |
ARI Registry Services was created In October, 2011, AusRegistry International rebranded. The move was made to underscore its International focus, its brand expansion, and better appeal to non-Austrlian new gTLD clients. The Aus prefix may have been causing hesitation in some clients, who may have been looking for the benefit of having a more localized company with a global edge, though they already had existing clients spread across 4 continents.[1]
ARI Registry Services is the first registry to offer its clients the choice of a primary location for its registry services; the two locations are in Australia and the USA. The announcement of this service was timed with its rebranding announcement, and underscores their desire to be seen as a truly international brand. The move required deploying further resources and infrastructure to the USA,[2] though they already had an office in America.[3]
Prior to the move, AusRegistry International had made big moves in integrating itself as an industry power player. It had been chosen by a number of national ccTLD registries to support their respective services, had become involved in IDNs, and supported ICANN and other industry fora as a sponsor.
Background[edit | edit source]
Involvement Outside Australia[edit | edit source]
They also have become the domain managers for smaller nations in the region,[4] such as the small island nation of Nauru. These deals are necessitated by the lack of formal infrastructure to provide national management of ones own ccTLD. The Solomon Islands relied on AusRegistry to develop their registration process from 2004-2007. Nauru, like the Solomon Islands before it, hopes that their current, beneficial deal with AusRegistry will eventually result in a national infrastructure that is able to take over management of the ccTLD.[5]
Expansion into IDNs[edit | edit source]
AusRegistry has recently been solidifying their reputation as an international registry, domain manager, and software developer. They have secured deals with Oman, Qatar, and the United Arab Emirates to provide software support for their respective registry services. It is the first company in the world to provide the support necessary to carry these countries' Arabic-based IDN services live, and facilitate the use of Arabic as a primary Internet language. Given these solid partnerships, AusRegistry is poised to continue to grow throughout the region and become a power-player in IDNs. The Omani Telecommunications regulatory body commented that “AusRegistry International met the evaluation criteria and were the highest ranked respondents to the tender issued by the [Telecommunications Ministry] for the provision of a new Domain Name Registry System for Oman. As such, [we have] chosen to partner with AusRegistry International to establish a new Domain Name Registry System for Oman that will provide benefits to the Omani community for many years to come".[6]
They also provide consultations for the operation of South Africa's .za ccTLD, which is the largest ccTLD in Africa.[7] They were responsible for consolidating the disparate registries for .za SLDs into one, central registry.[8]
New gTLD Services[edit | edit source]
AusRegistry became heavily involved in the promotion of new gTLDs in 2011, and they have focused their marketing efforts on promoting their registry back-end services. In September, 2011, one of the first public gTLD applicants, GJB Partners, announced that they would be contracting with AusRegistry for the back-end of their proposed .jewelers domain.[9]