Brand TLD

Brand gTLD is an innovative top level domain name (TLD) program introduced by the Internet Corporation for Assigned Names and Numbers under its January 2012 New gTLD Expansion Program. The Brand gTLD provides opportunity for corporations with multiple brands, products or services to use their corporate name as their website address instead of using the traditional .com or .net domain space. For example, Apple Inc, may use www.iphone.apple instead of www.iphone.com.