.aarp

Status:	Proposed
Manager:	AARP
Registry Provider:	Verisign
Type:	Brand gTLD
More information:

.aarp is a Brand gTLD proposed to ICANN's New gTLD Program by American Association of Retired Persons, a non-profit, non-partisan membership organization dedicated to advocating for and helping Americans over the age of 50. AARP's goal in applying for the delegation of the domain name string in the root zone in the internet's domain name system and to manage its registry operations is to protect its brand and to use it as a "trusted, hierarchical, and intuitive" domain name space for AARP, its affiliates, subsidiaries, members and internet users. If approved by ICANN, the organization plans to implement a four-stage roll-out to ensure the success of its transition from delegation to operation. Verisign will serve as its back-end registry service provider.