.点看

Status:	Proposed
Language:	Chinese (Hans/Simplified)
Translates to:	Transliteration of "dot com"
Manager:	Verisign
Registry Provider:	Verisign
Type:	IDN gTLD
Category:	Technology
Priority #:	66
More information:

.点看 is an IDN gTLD being proposed in ICANN's New gTLD Program. The applicant is Verisign.

ICANN's String Similarity Panel found that this string was too visually similar to another applied for string, .點看, which was also submitted by Verisign and is the Traditional Chinese version of ".com." Thus the two applications from Verisign are in contention and ICANN will only be able to recommend one for implementation into the root zone.

.点看 是一个国际化通用顶级域名。该域名已被纳入ICANN的新通用顶级域名计划。申请人为Verisign公司。

ICANN的域名相似性审查组（String Similarity Panel）认为该域名与该公司申请的另一顶级域名【.點看】过于相似。二者意思一致，不同之处仅仅是后者为繁体中文而前者为简体中文。因此在实际审核中，ICANN只能推荐其中一个通过审核。

IDN Transliterations of .com & .net

Verisign's Pat Kane noted in January 2012 that the company was planning on applying for "about 12" new gTLDs, and noted that most of these were going to be IDN transliterations of .com. Expected languages included Japanese, Korean, Chinese, Cyrillic, Arabic, and Hebrew.

During its first quarter earnings report, on April 26, 2012, it was confirmed that Verisign would be applying for 14 new gTLDs, 12 of which are foreign language transliterations of .com and .net.

In the end, the languages chosen for transliterations are: Thai, Deva, Korean (Hang), Chinese (Hant/Traditional & Hans/Simplified), Hebrew, Russian, Arabic, Japanese. The two non-IDN applications by the company are for .comsec and .verisign.

In July 2013, Verisign's Pat Kane outlined in an article the company's plans for allowing existing registrants of second-level IDN domain names to secure the matching domain under Verisign's new IDN gTLDs. For example, if you're the registrant of the Hebrew word for "website" that is registered as a second-level domain under .com, you will have the rights to that second-level name under the gTLD "קוֹם." but you will not have the rights under the Hebrew transliteration of ".net" if it existed.

.com & .net的国际音译域名

Verisign公司的高级副总裁兼命名服务总经理Pat Kane于2012年初时宣布公司将申请“将近12”个音译为.com的国际化新通用顶级域名。这些域名涉及的语言包括日文，韩文，中文，斯拉夫语，阿拉伯语及希伯来语。

2012年4月16日，Verisign公司的第一季度财务报告中确认了公司将申请14个新通用顶级域名，其中12个为.com和.net的音译名。

最终确认使用的语言包括泰语，印度语，韩语，简/繁体中文，希伯来语，俄语，阿拉伯语以及日语。另外两个非国际化的顶级域名申请为.comsec及.verisign

Application

Excerpted from applicant response to question # 18:

"As of this writing, more than 800,000 internationalized second-level domain names are registered in .com, including approximately 400,000 in Han (Simplified). The CHINESE_SIMPLIFIED_TRANSLITERATION_OF_.COM gTLD, along with the other proposed IDN transliterations of .com, provide an immediate benefit to registrants of those names by giving them the opportunity to register IDN second-level domain names as “IDN.IDN” domain names. That is, registrants can use their preferred script in both the second-level domain name and the gTLD name. Doing so improves these domain names’ functionality and accessibility to speakers of non-Latin-based languages."

[..]

The initial target audience for CHINESE_SIMPLIFIED_TRANSLITERATION_OF_.COM is the registrants of the approximately 400,000 IDN second-level addresses in .com. These registrants will have the opportunity to register their IDN.com addresses as IDN. CHINESE_SIMPLIFIED_TRANSLITERATION_OF_.COM addresses."

域名申请

在全球80万个.com的二级域名中，有将近40万个为以简体中文注册的。【.点看】这一通用顶级域名作为.com的中文音译，将与其他语言.com的音译一起，给国际化二级域名注册者提供直接有益的机会，让他们得以用英语之外的语言注册域名。具体说来，域名注册人可以选择他们想要使用的通用顶级域名及其下级域名，并以此让非拉丁语系的网络用户更自如地使用网络资源并提高这些域名的可用性。

【.点看】的最主要目标市场是那将近40万个在.com下注册国际二级域名的用户。他们将有机会在【.点看】下注册新的国际域名。

Internationalized Domain Name