.lidl

Status:	Proposed
Registry Provider:	OpenRegistry
Type:	Brand TLD
Priority #:	1569 - Schwarz Domains und Services GmbH & Co. KG
More information:

.lidl is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Schwarz Domains und Services GmbH & Co. KG.

Application Details

The following is excerpted from the applicant's response to question #18:

"The Applicant, Schwarz Domains und Services GmbH & Co. KG, is a member of the Schwarz Group of companies, one of the largest retail groups in Europe. The Schwarz Group deploys activities under – amongst others – the KAUFLAND and LIDL brands. The companies in the Schwarz Group serve customers in more than 20 countries where they operate, generating a turnover of more than EUR 60 billion in 2011. They directly or indirectly employ 310.000 employees.

..

In line with Schwarz Domains und Services GmbH & Co. KG’s mission and purpose for the .LIDL gTLD , it is first and foremost important for Schwarz Domains und Services GmbH & Co. KG to safeguard and protect the LIDL trademark at the top level of the DNS’ hierarchy. Such protection does not only extend to the actual registration, delegation and use of the gTLD , but also to the domain names that are registered therein, and how these domain names are used."