.yoga
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| Status: | Delegated |
| Country: | International |
| Type: | Open |
| Category: | Sport |
| Website: | mmx.co |
More information: 
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.yoga is a gTLD that was proposed through ICANN's New gTLD Program. .yoga was delegated to the Root Zone of the DNS on the 15th October, 2014, completing the successful application for the string.[1]
Intended Use[edit | edit source]
.Yoga is a new generic top level domain targeted to yoga teachers, studios, yoga bloggers, and equipment vendors.
Delegation Status[edit | edit source]
.yoga was delegated to the Root Zone of the DNS on the 15th October, 2014, completing the successful application for the string.[2]
Notable Users[edit | edit source]
Thinking about the best way to stretch your web audience? Put yourself into the best position to grow with a .yoga address. Teachers, studios, yoga bloggers, and equipment vendors can all benefit from a .yoga domain name: it’s short, it’s memorable, and it makes an instant connection between your brand and yoga. It’s the best way to show - before someone has even clicked your site or opened your email - that yoga is what you do.
Successful Applicant[edit | edit source]
Top Level Domain Holdings Ltd., one of 68 applications that the company has filed for on its own behalf.[3] This applicant submitted a Public Interest Commitment, which can be downloaded here.
Previous Applicants[edit | edit source]
- Donuts (Victor Falls, LLC), one of 307 TLDs applied for by Donuts. This applicant submitted a Public Interest Commitment, which can be downloaded here.
- Uniregistry, one of 53 TLDs applied for by Frank Schilling's company.
Both Donuts and Uniregistry withdrew their applications after an April 2014 private auction that was administered by Applicant Auction, in which TLDH (Minds and Machines) won the rights to the string.[4]
TLDH & $15mm Auction Funding[edit | edit source]
On February 26 2013, Top Level Domain Holdings Ltd. announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.[5]
Contract Signed[edit | edit source]
On 29th May 2014, Top Level Domain Holdings received a Registry Agreement signed by ICANN for .yoga after passing the Initial Evaluation.[6]
References[edit | edit source]
- ↑ ICANN delegated strings Retrieved 7th December 2014.
- ↑ ICANN delegated strings Retrieved 7th December 2014.
- ↑ gTLD Application Update 92 applications submitted, TLDH.org
- ↑ Millions spent on New gTLDs as 11 contention sets settled, DomainIncite Retrieved 01 May 2014
- ↑ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com Published and Retrieved 26 Feb 2013
- ↑ Registry Agreements, ICANN.org Retrieved 07 December 2014