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.co is the country code top-level domain name (ccTLD) for Colombia as per ISO-3166-1 code. A government supported entity was created between Arcelandia S.A. and Neustar, .CO Internet SAS, which manages .co as an open ccTLD. [1] Domain name registration is open to all entities worldwide and it is marketed as a great alternative to the .com domain space.
An October, 2012, interview with COO Nicolai Bezsonoff put the current registration of .co at 1.35 million. Sedo has reported that .co has the highest average secondary-market price, with the first being .com. Renewal rates for domains registered during the launch period, and before general availability, are very high, well above 90%. The average rate of renewal for first and second year renewals of domains acquired during general availability is 62%.[2]
Taco Bell, a sizeable fast-food restaurant, chose .co upon revamping its website. The company is using ta.co, and while this url currently redirects to tacobell.com, the shorter name is seen as a nod toward mobile users who wish to order customized meals online with as little inconvenience as possible.
Related: Neustar - CcTLD - ta.co
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