Moniker
Moniker.com works with Snapnames.com to provide domain name auctions and management; both are a part of Oversee.net.[1] Oversee.net acquired Moniker.com in 2008, and then merged its operations with Snapnames.com.[2] Moniker was sold to Oversee.net by Seevast Corp., which had acquired Moniker in 2005.[3]
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| Industry: | Registrar |
| Founded: | 2002 |
| Founder(s): | Monte Cahn |
| Headquarters: | 20 SW. 27th Avenue Suite 201 |
| Website: | moniker.com |
| Twitter: |  @MonikerSnap
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Moniker is known as the first, and arguably only, provider of Domain Asset Management™, a complete set of business services that provide companies a single-point-of-access to help manage and maximize the value of their domains. These services include: name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales – all backed by unsurpassed customer service and security.
Moniker holds the industry's highest customer retention rate and pioneered the industry’s first domain appraisal formula.[4]
Moniker.com is listed as a the primary nameserver for 2,965 domains.[5]
High Profile Sales
Moniker completed the Industry's first domain sale for over $1 million dollars (wallstreet.com), and the first over $2 million dollars as well (autos.com).[6] Other notable sales include:
- Porn.com - $9.5 million
- Cameras.com - $1.5 million
- Scores.com - $1.2 million
- Property.com - $750,000
- Freeporn.com - $4 million[7]
Moniker sold 5 of the top 10 most expensive domains in 2010. Moniker's only competition was from Sedo, who sold 4; the remaining domain was sold privately.[8] The top five domains sold by Moniker were:
- Slots.com - $5.5 million
- Dating.com - $1.75 million
- Photo.com - $1.25 million
- Zip.com - $1 million+
- Guns.com - $800,000
Premium Improvements
Moniker.com announced that it was planning on improving user interface and domain acquisition by putting up fewer domains in its Premium Live auction on February 3, 2011. There will will be no more than 100 domains, and it is only scheduled to last 90 minutes. The extended auction will include less than 500 domains and last two weeks. Previously, the extended auction had over 5,000 domain names, the work involved in presenting these and sorting through them likely inspired the slimmed down auctions.[9]