Local.com
Local.com formerly known as Interchange Corporation is owner and operator of local search sites and networks in the United States powered by the company's patented and proprietary Keyword DNA (TM) and local indexing technologies. The company specializes in local search and online advertising with more than 20 million customers per month.
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| Type: | Publicly held |
| Industry: | Information Technology |
| Founded: | 1999 |
| Headquarters: | 7555 Irvine Center Drive, <br
Irvine, California |
| Country: | USA |
| Employees: | 116 as of 2011 [1] |
| Revenue: | 20.0 million (2010)[2] |
| Website: | Local.com |
| Facebook: | Local.com |
| LinkedIn: | Local.com |
| Key People | |
| Heath Clarke, Chairman & CEO Bruce Crair, President & Chief Operating Officer | |
History
In 1999, the company was founded in Irvine California under the business name Interchange Corporation which provides local and national paid searches on the internet. Heath Clarke serves as the company's President and CEO since March of 1999.[3]
In 2003, the company developed its patent-pending Keyword DNA™ technology,[4] a new search platform powers with enhanced capabilities of mapping billions of keywords to over 10 million U.S. business listings and allows users to receive search results via e-mail, search for products and services and automatically direct in-state searches cities with the highest population density.[5]
In 2004, the company had its Initial Public Offering (IPO) of 2,750,000 shares of common stock at $8.00 per share at the Nasdaq SmallCap Market under the symbol INCX. [6]
The company acquired the Local-Web Indexing Technology in 2005 and launched Local.com [7] to deliver a superior local-search experience to its customers.
On November 2, 2006, the Board of Directors of the company decided to change the company name from Interchange Corporation to Local.com Corporation under a new ticker symbol LOCM.Its objective is to re-brand the company as the leading local search provider.[8]
Products and Services
Local.com has three business units offering the company's products and services. The business units are categorized as Owned & Operated (O&O), Sales and Advertiser Services (SAS) and Network.[9]
Products and services under the Owned and Operated Unit include the local.com website,which helps consumers find the most significant local searches for business in their locality; Local Mobile which is a local search via a mobile device, and the SMS Localwhich is a text-message and local search directory assistance by sending a local inquiry to LOCAL(56225).[10]
The Network Unit's products include Local Content Solutions,Local Connect, Network Advertising Sales Solutions and Corporate Partnerships [11] while products and services under Sales and Advertiser Services are Local Premium Business Listing, Local Premium Plus Search, Hyper-local Business Listings. Exact MatchLocal Websites, Local Leads and Local Calls and Banner Ads.[12]
Awards and Recognition
Local.com receives different accolades from different institutions which include:[13]
- Ranked 5th during the 2008 Hitwise U.S. Top 10 Award
- 2008 Internet Advertising Competition (IAC) Outstanding Achievement Award-Best Directory or Search Engine Microsite/Landing Page Category
- 12th Annual Webby Awards-Official Honoree
- Ranked 7th during the 2007 Hit wise Award
- Ranked Leader in Online Advertising Revenue Growth for 2007
- 2007 Web Award for Outstanding Achievement in Website Development - Directory or Search Engine Standard of Excellence