Firstlook, Inc. is a company that specializes in domain traffic monetization and optimization; it was founded in 2001. It's products and services include automated testing on templates, template optimization, keyword optimization, dedicated account managers, generous revenue share, domain portfolio and first search.[1]

Industry: Domain Name & Internet
Founded: 2001
Headquarters: 335 Madison Ave. Suite 840
New York, NY 10017
Country: USA
Products: list
Employees: 25 plus
Website: Firstlook.com
Key People
Seth Jacoby, President

Seth Jacoby is the president of the Firstlook and he is responsible in overseeing the company's business operations,creating strategic initiatives and parnerships to ensure its growth and development.[2]

The company uses its state of the art optimization platform called FirstYield to help its clients increase their revenue.

Firstlook also owns some media properties to drive traffic and increase the value proposition of both users and advertisers which include uproar.com,Gympost.com, LasikSurgeon.com, Messagepost.com etc.[3]

In 2009, Weather Underground, Inc. accused Firstlook Inc. together with Navigation Catalyst Systems Inc., Basic Fusion Inc., and Connexus Corporation, for allegedly using automated process to register and use domain names that are confusingly similar to famous or distinctive trademarks owned by the complainant.[4]

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