LookSmart
LookSmart is a pay per click (PPC) advertising network solutions provider. LookSmart is a public company and it is trading at NASDAQ under the ticker symbol LOOK.O. Jean-Yves Dexmier is the Executive Chairman & CEO of the company. Its headquarters is located in San Francisco, CA.[1]
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| Type: | Public |
| Industry: | Internet |
| Founded: | 1997 |
| Headquarters: | San Francisco, CA |
| Country: | USA |
| Website: | www.looksmart.com |
| LinkedIn: | LookSmart |
| Key People | |
| Jean-Yves Dexmier, Executive Chairman & CEO | |
History
In July 1996, LookSmart was established and its official website was launched on October of the same year.[2] The company is a subsidiary of Readers Digest, a global publishing and marketing company of books, magazines, music, videos and other forms of new media.In 1997, the company launched its headquarters in San Francisco. The following year, the company started providing licensed ad directory and listing services to Microsoft. Look Smart went public on August 1999 with an offering price of $12 per share and reached as high as $70 in 2000.[3] The company changed its business model from directory listing to pay-per-click pricing.In 2006, the company started offering platform solutions for Ask's Sponsored Listing's network. The following year, LookSmart AdCenter was recognized by the Search Engine Strategies as Best Search Advertising Platform. In 2009, the company started offering SmartRotation and Optimal Pricing as part of innovation. [4] In 2011, its' wholly owned subsidiary, LookSmart Canada Ltd. was launched with a new operations center in Ontario.[5]
Solutions
The company's service offerings are divided into two categories:[6]
- Advertiser Networks- offers premium and performance search advertising products to search advertising customers and advertising agencies through its API or the LookSmart Ad Center that is capable of allowing multiple customers to upload keywords, manage budget, view reports etc.
- Publisher Solutions- provides search management advertising tools and solutions to help publishers increase their audience, optimize and monetize their websites
References
- ↑ LookSmart Ltd. Company Profile
- ↑ LookSmart Launches Breakthrough Consumer-Oriented Internet Navigation Service
- ↑ LookSmart SEC Form S-1 Public Offering Registration
- ↑ Company History
- ↑ LookSmart Announces Launch Of Canadian Subsidiary, LookSmart Canada, Ltd.
- ↑ LookSmart Ltd. Company Profile on Reuters