Valideus

Type:	Privately held
Industry:	Internet
Founded:	2010
Founder(s):	Nick Wood Lorna Gradden
Headquarters:	London
Country:	UK
Website:	valideus.com
Key People
Nick Wood and Lorna Gradden, Executive Team

'Valideus is domain name and Intellectual Property (IP) strategist firm established by Nick Wood and Lorna Gradden, who also co-founded the Com Laude, an ICANN accredited registrar. Nick and Lorna's objective in establishing Valideus is to recommend and provide dedicated services and technology solutions for brand owners who are interested in operating their own top level domain name (TLD). The company's main office is located in London.

Valideus submitted 96 applications to ICANN's New gTLD Program on behalf of its clients, including Amazon, Richemont DNS Inc., and assorted other brand applicants.

Services

The management team of Valideus provides the following services:

• Feasibility Consulting- Provides brand owners and in-depth understanding regarding the new gTLD process and evaluate if operating a TLD is beneficial for the company. The feasibility study will cover topics concerning business opportunity, application process, competitor's activity, registry operations, rights protection, commercial exploitation, marketing and communication, brand development, staffing, geographical TLD, ICANN requirements and legal issues.
• Application Services- A project manager will be assigned to guide the client go through the complexities of the entire ICANN application process for new gTLD.
• Registry Solutions- The company recommends experienced service providers of secure technical solutions for domain registry operations.

Partnership

In 2010, Valideus and Neustar signed a strategic partnership agreement to provide all the necessary consultancy services and registry solutions for brand owners in Europe and other countries worldwide who are interested in applying their own TLD with ICANN.

ICANN Involvement

Valideus is actively involved in the different activities, conferences and policy making initiatives of the Internet Corporation for Assigned Names and Numbers. The firm's management team were members of ICANN's working groups and panels during the new gTLD consultation process which include: The company was one of the silver sponsors of ICANN 38 Meeting in Brussels, Belgium. During the event, Nick represented Valideus and served as moderator during a panel session about "Brand Management in the Age of New gTLDs.

During the ICANN 40 Meeting in San Francisco, California Valideus identified 12 concerns which include:

1. The objection procedures including the requirements for governments to pay fees
2. Procedures for the review of sensitive strings (such as .koran);
3. Root Zone Scaling
4. Market and Economic Impacts of new gTLDs
5. Separation of Registry and Registrar
6. Rights Owners and consumer protection issues
7. Post-delegation disputes with governments
8. Use and protection of geographical names
9. Legal options for applicants
10. Opportunities for all stakeholders including those from developing countries
11. The need for early warning to applicants regarding controversial strings

Nick is a member of ICANN's Implementation Recommendation Team (IRT) and Intellectual Property Constituency (IPC). He also served as chairman of the ICANN London Consultation Day on Trade Mark Protections & Abusive Behaviours in the new gTLDs.

Top-Level Domain