.嘉里
| Status: | Proposed |
| Language: | Chinese (Hani) |
| Translates to: | Kerry |
| Type: | IDN Brand TLD |
More information: 
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.嘉里 is an IDN Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Kerry Trading Co. Limited.[1]
Background edit
Excerpted from response to question #18 in TLD application:
"The new .嘉里 (“Kerry”) gTLD will operate as a restricted registry, in which Kerry Trading Co. Limited (Kerry Trading) can create and control domain spaces that promote its brand identity and authenticity. In this regard, .嘉里 will be used by Kerry Trading to provide information, services and resources to customers of the Kerry Group in a way that promotes trust, convenience and utility. The .嘉里 gTLD will provide an authoritative internet space for Kerry Trading, its affiliates and partners that are associated with the brand. Second and third level domains can then be utilised for marketing and customer engagement purposes, with internet users assured of brand authenticity.
The applicant, Kerry Trading, is an investment holding company. Kerry Trading is established in Hong Kong and operates as a wholly-owned subsidiary to Kerry Group Limited (Kerry Group). The “Kerry” brand (also known as 嘉里 in Chinese language) has been identified with Kerry Group’s extensive operations in Asia for almost 40 years. Together with its subsidiary entities, Kerry Group has over tens of thousands employees in offices worldwide. Kerry Group engages in the hotel, property development (commercial, residential and industrial), logistics, media, commodities trading and industrial manufacturing businesses throughout the world, with major operations in Hong Kong and China. Kerry Group strives to strengthen and expand its online brand presence across the world in line with its growth in new markets and sectors. In this regard, building consumer trust, continuous innovation and protection of the Kerry brand are paramount considerations for Kerry Trading. The new .嘉里 gTLD will promote the Kerry brand and strengthen Kerry Group’s online presence. "[2]