.vermögensberatung
| Status: | Proposed |
| Language: | German |
| Type: | IDN New gTLD |
| Category: | Commerce |
| Priority #: | 71 |
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.vermögensberatung is a German word meaning "financial advice." It is a proposed internationalized top level domain name (IDN) in ICANN's New gTLD Program by Deutsche Vermögensberatung Aktiengesellschaft DVAG.
Founded in 1975 by Dr. Reinfried Pohl in 1975, the company offers financial and investment advice to more than 5.5 millions of clients in Germany, Austria and Switzerland through its large network of financial agents. The company operates 3,100 offices and it is one of the largest financial consulting companies in Germany. The primary goal of DVAG in applying for the delegation of the .vermögensberatung is to protect its brand name and to promote its products and services to all German-speaking consumers and to provide them an opportunity to easily find financial investment agents and to access their services. KSRegistry will provide back-end registry solutions for the company.[1]
The company also applied for .vermögensberater, which means "financial advisor".
It will be a closed TLD used for its own advertising and development purposes: "It is envisaged that DVAG will be the sole registrant of domain names within the TLD, which will ensure that such domain names only are used for purposes authorized by DVAG in its online brand promotion efforts."[1]