Vendare Media Group
Vendare Media Group ("Vendare") was an online performance marketing business and the creator of “InFocus,” touted as the first integrated targeting system capable of delivering maximum performance and value at no extra cost. Vendare was established in 1999[1], and a major part of the business is owned by Idealab.[2] After its sale, Vendare is now a part of Epic Media Group (EMG Connexus, Inc.). Originally, the company was headquartered in California with branch offices in New York City, Chicago and San Francisco [3]
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| Type: | Privately Held |
| Founded: | USA, 1999 |
| Founder(s): | Keith Cohn, Brett Cravatt |
| Headquarters: | Los Angeles, New York, USA |
| Country: | USA |
| Website: | theepicmediagroup.com |
| LinkedIn: | Vendare Media LinkedIn |
| Key People | |
| Keith Cohn, CEO | |
Company Sold
The original company Vendare Media Group was acquired by NetBlue[4][5] in the year 2006 to form Connexus. In 2010, Connexus acquired Epic Advertising and became EMG Connexus, also known as Epic Media Group[6].
History
Vendare Media Group was founded in 1999. In 2003, the company purchased Traffic MarketPlace[7][8] from Vivendi Universal, a unit that was run successively by Calvin Lui, Jim Waltz and Chris Pirrone.
InFocus Solution
The InFocus solution created by Vendare in 2005 and comprises four basic components[9][10]:
- InZone™ (for local targeting)
- InReach™ (for demographic targeting)
- InContext™ (for contextual targeting)
- InProfile™ (for behavioral targeting)