.flsmidth
| Status: | Proposed |
| Registry Provider: | KSRegistry |
| Type: | Brand TLD |
| Priority #: | 1443 - FLSmidth A/S |
More information: 
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.flsmith is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is FLSmidth A/S.[1]
Application Details edit
The following is excerpted from the applicant's response to question #18:
"FLSmidth & Co. A⁄S is the holding company of the entire FLSmidth Group, and does not as such have any commercial activity other than being the holder of shares in the operational companies in the Group. FLSmidth A⁄S is by far the largest operating entity in the Group, which today consists of some 150 companies all over the world. The Board of Directors as well as the Executive Management Team of FLSmidth & Co. A⁄S and of FLSmidth A⁄S are identical. Thus, backed by the holding company, the applying entity is FLSmidth A⁄S, who is also the owner of the FLSMIDTH trademark.
FLSmidth is a leading supplier of equipment and services to the global cement and minerals industries. FLSmidth supplies everything from single machinery to complete cement plants and minerals processing facilities, including the provision of service before, during and after the construction of such plants and facilities.
- FLSmidth employs about 13,000 people worldwide, and maintains offices in more than 40 countries around the globe
- The Companyʹs in-house human resources are primarily engineers who develop, plan, design, install and service equipment, with most of the manufacturing being outsourced to sub-suppliers
- FLSmidth has been the leading supplier of the global cement industry since its founding in 1882
- FLSmidthʹs revenue was EUR 2.95 bn in 2011. 99% of this revenue is generated through business activities outside of Denmark
..
FLSmidth A⁄S intends to reserve all names within the TLD to itself and its affiliates, under a single-registrant model. The Company intends to use such registrations primarily for promotional and navigational purposes relating to FLSmidth’s online presence and⁄or for the provision of its wide range of goods and services.
The TLD is intended to benefit Internet users by enabling FLSmidth and its affiliates to communicate more easily and effectively with all Internet users, and particularly the Company’s many customers, employees and affiliates. The TLD will become a key component in the Company’s global “One Brand Strategy.”
The One Brand Strategy is an innovative marketing and branding concept, organized under the principle of “One Source, Many Strengths”. This concept strongly conveys FLSmidth ’s customer promise of being a complete solutions supplier, meeting the needs of its varied customers in the cement and minerals industries across the globe through the provision of streamlined, comprehensive, and high-quality products and services, even including aftermarket services.
With a strong local presence in more than 40 countries, FLSmidth has more people on the ground in more places than any other supplier. This means it is uniquely able to provide its customers with a single source for all the products and services they need – globally and locally. The Company has solutions to meet any challenges its customers face. This comprehensive customer service is something that is possible because the Company can pool its many strengths – all available to its clients and customers from one source."[2]