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Excerpts from the Response to Question #18 in TLD Application:
Excerpts from the Response to Question #18 in TLD Application:
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"As of this writing, more than 800,000 internationalized second-level domain names are registered in .com, including approximately 10,000 in Han (Traditional). The CHINESE_TRADITIONAL_TRANSLITERATION_OF_.COM gTLD, along with the other proposed IDN
transliterations of .com, provide an immediate benefit to registrants of those names by giving them the opportunity to register IDN second-level domain names as “IDN.IDN” domain names. That is, registrants can use their preferred script in both the second-level domain name and the gTLD name. Doing so improves these domain names’ functionality and accessibility to speakers of non-Latin-based languages.
We anticipate that the availability of the CHINESE_TRADITIONAL_TRANSLITERATION_OF_.COM will greatly increase the appeal and value of internationalized addresses in Taiwan and Hong Kong. Expanding the accessibility and functionality of these domain names to users worldwide is the primary benefit of all internationalized transliterations of .com.
[[..]]
The initial target audience for CHINESE_TRADITIONAL_TRANSLITERATION_OF_.COM is the registrants of the approximately 10,000 IDN second-level addresses in .com. These registrants will have the opportunity to register their IDN.com addresses as IDN. CHINESE_TRADITIONAL_TRANSLITERATION_OF_.COM addresses.
The secondary target market for CHINESE_TRADITIONAL_TRANSLITERATION_OF_.COM is the current registrants of ASCII domain name addresses who may be doing business in Taiwan and Hong Kong or other regions with a high number of Chinese speakers. The
CHINESE_TRADITIONAL_TRANSLITERATION_OF_.COM gTLD provides these registrants a ready-made solution to localize their online identity while still maintaining the continuity of their .com addresses.
Finally, we are committed to working with registrars to perform outreach in Taiwan and Hong Kong and elsewhere to reach potential new registrants who are interested in establishing a new CHINESE_TRADITIONAL_TRANSLITERATION_OF_.COM domain name."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1142 ApplicationDetails, gTLDresult.ICANN.org]Retrieved 15 Jan 2013]</ref>
==References==
==References==
[[Category:TLD]]
[[Category:TLD]]
[[Category:Technology New gTLDs|點看]]
[[Category:Technology New gTLDs|點看]]
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