"The .BEER top-level domain will be marketed to registrants who want to associate themselves, their products, services, thoughts, ideas or anything else in a positive way with the beer industry, as well as to those who want to communicate with them in an easily identifiable way. Therefore we believe that the great majority of registrants who apply for a .BEER domain name will do so because of its association with or because they want to reach those who do, and not for other reasons. In these ways, the .BEER top-level domain will bring a special association with the beer industry to the top-level domain name space. | "The .BEER top-level domain will be marketed to registrants who want to associate themselves, their products, services, thoughts, ideas or anything else in a positive way with the beer industry, as well as to those who want to communicate with them in an easily identifiable way. Therefore we believe that the great majority of registrants who apply for a .BEER domain name will do so because of its association with or because they want to reach those who do, and not for other reasons. In these ways, the .BEER top-level domain will bring a special association with the beer industry to the top-level domain name space. |