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| |category = [[:Category:Industry New gTLDs|Industry]] | | |category = [[:Category:Industry New gTLDs|Industry]] |
| |community = | | |community = |
− | |priority = 320 - [[Uniregistry]], Corp.<br>493 - [[Donuts]] (Big Dynamite, LLC)<br>516 - [[Top Level Domain Holdings]]<br>1178 - [[Famous Four Media]] (Diamond Registry Limited) | + | |priority = <s>320 - [[Uniregistry]], Corp.<br>493 - [[Donuts]] (Big Dynamite, LLC)</s><br>516 - [[Top Level Domain Holdings]]<br><s>1178 - [[Famous Four Media]] (Diamond Registry Limited)</s> |
| |keypeople = | | |keypeople = |
| }} | | }} |
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− | '''.fashion''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. | + | '''.fashion''' is a [[gTLD]] that was proposed in [[ICANN]]'s [[New gTLD Program]]. After a [[Private auction]] in May 2014, [[Top Level Domain Holdings]] (TLDH) became the only applicant for the string. |
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− | ==Applicants== | + | ==Background== |
− | # [[Top Level Domain Holdings Ltd.]]- It is one of 68 new gTLD applications filed for by the company on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1524 here]. | + | === Current Applicant=== |
| + | # Top Level Domain Holdings Ltd.- It is one of 68 new gTLD applications filed for by the company on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1524 here]. |
| + | |
| + | ===Previous Applicants=== |
| # [[Famous Four Media]] (Diamond Registry Limited)- This is one of the 61 new gTLDs applied by the company. <ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/ Famous Four Media Applies For 61 Generic TLD’s...]</ref> | | # [[Famous Four Media]] (Diamond Registry Limited)- This is one of the 61 new gTLDs applied by the company. <ref>[http://www.thedomains.com/2012/06/13/famous-four-media-applies-for-61-generic-tlds-poker-bet-bingo-casino-win/comment-page-1/ Famous Four Media Applies For 61 Generic TLD’s...]</ref> |
| # [[Donuts]] (Big Dynamite, LLC)- Is the company with the largest number of new gTLD applications; a total of 307 strings. Donuts created a separate LLC to submit its application for each domain name string including Big Dynamite, LLC for .family. Its investment for application fees alone was $56 million.<ref> | | # [[Donuts]] (Big Dynamite, LLC)- Is the company with the largest number of new gTLD applications; a total of 307 strings. Donuts created a separate LLC to submit its application for each domain name string including Big Dynamite, LLC for .family. Its investment for application fees alone was $56 million.<ref> |
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| # [[Uniregistry]], Corp.- a new company established by [[Frank Schilling]], a domain name investor who personally invested $60 million in the company to apply for 54 new gTLDs.<ref> | | # [[Uniregistry]], Corp.- a new company established by [[Frank Schilling]], a domain name investor who personally invested $60 million in the company to apply for 54 new gTLDs.<ref> |
| [http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref> | | [http://www.domainnamenews.com/new-gtlds/uniregistry-corp-applies-for-54-new-top-level-domains-store-news-deal-auto/11584 Uniregistry Corp. applies for 54 new top-level domains...]</ref> |
| + | |
| + | ===Private Auction=== |
| + | In a private auction conducted by [[Applicant Auction]] in May 2014, TLDH won the rights to .fashion over the other three applicants for an undisclosed amount.<ref>[http://domainincite.com/16767-ten-more-new-gtld-contests-settled-in-auction Ten more New gTLD Contests Settled in Auction, DomainIncite] Retrieved 3 June 2014</ref> |
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| ===TLDH & $15mm Auction Funding=== | | ===TLDH & $15mm Auction Funding=== |