Bob Liodice
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| Country: | USA |
| Email: | bliodice[at]ana.net |
Robert "Bob" Liodice is the current president andcChief executive officer of the Association of National Advertisers, Inc., the first trade association established within the advertising industry dedicated in the advancement, promotion and protection of marketing and the consumers. Liodice joined ANA in 1995 as senior vice president. For nine years, Liodice supervised the association's member services. In 2002, Liodice was named interim president and CEO of the association when John Sarsen retired. A few months after his appointment, ANA's Board of Directors officially confirmed his appointment. [1]
Education
- Bachelors Degree in Accounting & Management- New York University
- MBA in Finance- New York University
Career Background
Before joining ANA in 1995, Liodice served as vice president of global marketing and sales of Groupo Televisa, a media entertainment conglomerate in Mexico and the largest mass media company in Latin America with international operations in New York. He also worked in the finance and management department of General Foods (now Kraft Foods) for fifteen years. He also became marketing manager of JELL-O and Bakers Brands.[2]
Organizational Affiliations
- The Advertising Council-Director
- Advertising Research Foundation- Director
- National Advertising Review Council-Director
- Partnership for a Drug-Free America-Director
- Advertising Educational Foundation-Director
- World Federation of Advertisers-Executive Committee Member