.wme

Status:	Delegated
Registry Provider:	CentralNic
Type:	Brand TLD
Priority #:	189 - William Morris Endeavor Entertainment, LLC

More information:

.wme is a Brand TLD that was proposed in ICANN's New gTLD Program. The successful applicant is William Morris Endeavor Entertainment, LLC.^[1] .wme was delegated to the Root Zone of the DNS on the 10th September, 2014, completing the successful application for the string.^[2]

Application Excerpts[edit | edit source]

The following is excerpted from the applicant response to question #18:

"William Morris Endeavor Entertainment (WME) is the largest talent agency in the world, with offices in Beverly Hills, New York City, Nashville, London, and Miami. WME’s mission⁄purpose is to represent and showcase artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, and physical production and advise some of the world’s most recognized consumer brands to create ʺentertainment-based marketing solutions.”

The WME mission and purpose has been established through interactions with its high profile clientele.

With the .WME TLD, WME will effectively differentiate itself by addressing the key online usage issues of safety, trust, consistency, and brand recognition associated with WME. Instead of branding itself via numerous TLDs WME will enjoy the benefit of reducing consumer issues concerning which website is the official WME website; it will be under .WME.

To reach the above mentioned goals, WME has implemented a single-registrant methodology of registering domains as measures to protect intellectual property rights of the major brands they represent in registrations under .WME and to ensure that .WME domains are used in a manner benefitting the existing WME culture and way of conducting business."^[3]