Changes

It is one of the 101 new domain name strings filed by the search engine giant to the internet governing body to get an approval for its delegation to the [[Root Zone|root zone]] of the internet domain name system [[DNS]] and to serve as its registry operator. The main contact person in the application is [[Sarah Falvey]], Senior Policy Analyst of Google. <ref>[http://www.prweb.com/releases/2012/6/prweb9603479.htm Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement]</ref>

It is one of the 101 new domain name strings filed by the search engine giant to the internet governing body to get an approval for its delegation to the [[Root Zone|root zone]] of the internet domain name system [[DNS]] and to serve as its registry operator. The main contact person in the application is [[Sarah Falvey]], Senior Policy Analyst of Google. <ref>[http://www.prweb.com/releases/2012/6/prweb9603479.htm Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement]</ref>

The main objective of the company in applying for the delegation of the .ads domain name string is to provide  a dedicated domain name space for advertisers for them to be able to serve the needs of their clients. The TLD will also help Google achieve its business objectives. The back-end registry services will be provided by Google. <ref>[http://news.dot-nxt.com/gtld/ads Charleston Road Registry Inc. Application for .Ads]</ref>

The main objective of the company in applying for the delegation of the .ads domain name string is to provide  a dedicated domain name space for advertisers. The back-end registry services will be taken care of in-house.<ref>[http://news.dot-nxt.com/gtld/ads Charleston Road Registry Inc. Application for .Ads]</ref>

==References==

==References==