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'''.ads''' is a new top level domain name proposed to [[ICANN]]'s [[New gTLD Program]] by [[Google]] through its subsidiary company, [[Charleston Road Registry Inc.]].

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It is one of the 101 new domain name strings filed by the search engine giant to the internet governing body to get an approval for its delegation to the [[Root Zone|root zone]] of the internet domain name system [[~~DND~~]] and to serve as its registry operator. The main contact person in the application is [[Sarah Falvey]], Senior Policy Analyst of Google. <ref>[http://www.prweb.com/releases/2012/6/prweb9603479.htm Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement]</ref>

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It is one of the 101 new domain name strings filed by the search engine giant to the internet governing body to get an approval for its delegation to the [[Root Zone|root zone]] of the internet domain name system [[DNS]] and to serve as its registry operator. The main contact person in the application is [[Sarah Falvey]], Senior Policy Analyst of Google. <ref>[http://www.prweb.com/releases/2012/6/prweb9603479.htm Online Marketing Firm fishbat Inc., Breaks Down the ICANN gTLD Announcement]</ref>

The main objective of the company in applying for the delegation of the .ads domain name string is to provide a dedicated domain name space for advertisers for them to be able to serve the needs of their clients. The TLD will also help Google achieve its business objectives. The back-end registry services will be provided by Google. <ref>[http://news.dot-nxt.com/gtld/ads Charleston Road Registry Inc. Application for .Ads]</ref>

Marie Cabural

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