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{{TLD|
{{TLD|
|logo =
|logo =
|status = Proposed
|status = Delegated
|manager =
|manager =
|country =
|country =
|translation =
|translation =
|stringcontention = Yes
|stringcontention = Yes
|registryprovider =
|registryprovider = [[Charleston Road Registry Inc.]]
|registrations =
|registrations =
|date =
|date =
}}
}}
'''.app''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. In an ICANN "Auction of last resort" that took place in February 2015, [[Google]] won the rights to the string over 12 other applicants by paying the winning bid of $25,001,000.<ref>[http://domainincite.com/18066-google-buys-app-for-over-25-million Google
The new [[gTLD]] '''.app''' was delegated to the [[Root Zone]] in [[ICANN]]'s [[New gTLD Program]] on 02 July 2015. In an ICANN "Auction of last resort" that took place in February 2015, [[Google]] won the rights to the string over 12 other applicants with a winning bid of $25,001,000.<ref>[http://domainincite.com/18066-google-buys-app-for-over-25-million Google Google Buys .app for Over 25 Million] DomainIncite.com, by Kevin Murphy. Retrieved 02 March 2015</ref>
==Current Applicant==
==Applicants==
The applicants are:<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
The winning applicant is:<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
# [[Google]] ([[Charleston Road Registry Inc.]]), [[Sarah Falvey]], Senior Policy Analyst of [[Google]] is listed as contact person. The search engine giant applied for a total of 101 TLDs.<ref>[http://www.tldmagazine.com/google-applied-for-101-new-domains-full-list-unveiled-at-icanns-official-reveal.html Google applied for 101 new domains, full list unveiled at ICANN’s official reveal]</ref>
# [[Google]] ([[Charleston Road Registry Inc.]]), [[Sarah Falvey]], Senior Policy Analyst of [[Google]] is listed as contact person. The search engine giant applied for a total of 101 TLDs.<ref>[http://www.tldmagazine.com/google-applied-for-101-new-domains-full-list-unveiled-at-icanns-official-reveal.html Google applied for 101 new domains, full list unveiled at ICANN’s official reveal]</ref>
===TLDH & $15mm Auction Funding===
===TLDH & $15mm Auction Funding===
On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
===ICANN Auction===
On February 25, 2015, the applicants for .app entered into an [[ICANN auction|ICANN "auction of last resort"]] to resolve the contention set for the string. The auction format was a step auction as are all ICANN auctions, in which the auctioneer sets a price level for an interval of time and applications choose whether they are in or out. The auction concludes when only one applicant moves to the next price level.<ref>[http://www.thedomains.com/2015/02/26/app-rolls-into-a-second-day-in-the-icann-last-resort-auction-heres-why-what-it-means/ App rolls into a Second Day in The ICANN Last Resort Auction] TheDomains.com, Retrieved 02 March 2015</ref>
[[Google]] won the auction over the other applicants, paying a winning bid of $25,001,000.<ref>[https://gtldresult.icann.org/application-result/applicationstatus/auctionresults Auction Results] ICANN.org, retrieved 02 March 2015</ref> The proceeds for the auction will go into a separate ICANN fund to be used for a designated purpose. The other applicants for the string must withdraw their applications for .app.<ref>[http://www.thedomains.com/2015/02/26/google-wins-the-new-gtld-app-for-25-million/ Google Wins the New gTLD .app for $25 Million] TheDomains.com, Retrieved 02 March 2015</ref>
=== mandatory HTTPS ===
.App is the first TLD to reach GA to make HTTPS mandatory on all websites in the zone by enforcing [https://en.wikipedia.org/wiki/HTTP_Strict_Transport_Security HSTS] compliance. Google maintains a list known as the [https://hstspreload.org/ HSTS Preload List] which is honored by Chrome and most other modern browsers. Anyone can submit their site to the list, which tells browsers: “insecure HTTP is disabled for this domain”. Non-HTTPS-protected sites on the list therefore not load at all, rather than the typical fallback behavior of displaying an insecure site. The entire .app zone has [https://hstspreload.org/?domain=app been added to the HSTS Preload List.]
==References==
==References==