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{{TLD|
 
{{TLD|
 
|logo  =
 
|logo  =
|status = Proposed
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|status = Delegated
 
|manager  =
 
|manager  =
 
|country  =  
 
|country  =  
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|translation =
 
|translation =
 
|stringcontention = Yes
 
|stringcontention = Yes
|registryprovider  =
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|registryprovider  = [[Charleston Road Registry Inc.]]
 
|registrations  =
 
|registrations  =
 
|date  =
 
|date  =
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}}
 
}}
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'''.app''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. In an ICANN "Auction of last resort" that took place in February 2015, [[Google]] won the rights to the string over 12 other applicants by paying the winning bid of $25,001,000.<ref>[http://domainincite.com/18066-google-buys-app-for-over-25-million Google  Google Buys .app for Over 25 Million] DomainIncite.com, by Kevin Murphy. Retrieved 02 March 2015</ref>
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The new [[gTLD]] '''.app''' was delegated to the [[Root Zone]] in [[ICANN]]'s [[New gTLD Program]] on 02 July 2015. In an ICANN "Auction of last resort" that took place in February 2015, [[Google]] won the rights to the string over 12 other applicants with a winning bid of $25,001,000.<ref>[http://domainincite.com/18066-google-buys-app-for-over-25-million Google  Google Buys .app for Over 25 Million] DomainIncite.com, by Kevin Murphy. Retrieved 02 March 2015</ref>
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==Current Applicant==
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==Applicants==
The applicants are:<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
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The winning applicant is:<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
 
# [[Google]] ([[Charleston Road Registry Inc.]]), [[Sarah Falvey]], Senior Policy Analyst of [[Google]] is listed as contact person. The search engine giant applied for a total of 101 TLDs.<ref>[http://www.tldmagazine.com/google-applied-for-101-new-domains-full-list-unveiled-at-icanns-official-reveal.html Google applied for 101 new domains, full list unveiled at ICANN’s official reveal]</ref>
 
# [[Google]] ([[Charleston Road Registry Inc.]]), [[Sarah Falvey]], Senior Policy Analyst of [[Google]] is listed as contact person. The search engine giant applied for a total of 101 TLDs.<ref>[http://www.tldmagazine.com/google-applied-for-101-new-domains-full-list-unveiled-at-icanns-official-reveal.html Google applied for 101 new domains, full list unveiled at ICANN’s official reveal]</ref>
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[[Google]] won the auction over the other applicants, paying a winning bid of $25,001,000.<ref>[https://gtldresult.icann.org/application-result/applicationstatus/auctionresults Auction Results] ICANN.org, retrieved 02 March 2015</ref> The proceeds for the auction will go into a separate ICANN fund to be used for a designated purpose. The other applicants for the string must withdraw their applications for .app.<ref>[http://www.thedomains.com/2015/02/26/google-wins-the-new-gtld-app-for-25-million/ Google Wins the New gTLD .app for $25 Million] TheDomains.com, Retrieved 02 March 2015</ref>
 
[[Google]] won the auction over the other applicants, paying a winning bid of $25,001,000.<ref>[https://gtldresult.icann.org/application-result/applicationstatus/auctionresults Auction Results] ICANN.org, retrieved 02 March 2015</ref> The proceeds for the auction will go into a separate ICANN fund to be used for a designated purpose. The other applicants for the string must withdraw their applications for .app.<ref>[http://www.thedomains.com/2015/02/26/google-wins-the-new-gtld-app-for-25-million/ Google Wins the New gTLD .app for $25 Million] TheDomains.com, Retrieved 02 March 2015</ref>
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=== mandatory HTTPS ===
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.App is the first TLD to reach GA to make HTTPS mandatory on all websites in the zone by enforcing [https://en.wikipedia.org/wiki/HTTP_Strict_Transport_Security HSTS] compliance. Google maintains a list known as the [https://hstspreload.org/ HSTS Preload List] which is honored by Chrome and most other modern browsers. Anyone can submit their site to the list, which tells browsers: “insecure HTTP is disabled for this domain”. Non-HTTPS-protected sites on the list therefore not load at all, rather than the typical fallback behavior of displaying an insecure site. The entire .app zone has [https://hstspreload.org/?domain=app been added to the HSTS Preload List.]
    
==References==
 
==References==
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