Status: Delegated
Registry Provider: AFNIC
Date Implemented: 02 December 2014
Type: Brand TLD
Priority #: 1686 - Aquarelle.com

More information: NTLDStatsLogo.png

.aquarelle is a delegated Brand TLD in ICANN's New gTLD Program. The applicant is Aquarelle.com.[1] It was delegated to the Root Zone of the DNS on the 2nd December, 2014, completing the successful application for the string.[2]

Application Details

The following is excerpted from the applicant's response to question #18:

"The Applicant, Aquarelle.com SA (“Aquarelle”), is a member of the Aquarelle Group, and one of Europe’s leading network of on line flower shops. Since 1987, Aquarelle has developed a network of flower shops under the AQUARELLE brand in France. About ten years ago, Aquarelle started with on line sales of flowers and bouquets, and delivering them throughout France and, afterwards, throughout Europe. Currently, Aquarelle operates various websites under different domain names registered in gTLDs and ccTLDs, and has hance developed close ties with its professional customers and consumers.

In the meantime, Aquarelle has developed various other offerings, on line and off line sales channels, most of which under the Aquarelle brand. Therefore, a good and reliable Internet presence is critical for the Applicant and its day-to-day activities.


Land rush and general availability: other available domain names may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names in accordance with the applicable terms and conditions, determined at the sole discretion of Aquarelle. Depending on the terms and conditions in force at the time of launch of the TLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Registry Operator of the TLD (i.e., Aquarelle). In any case, Aquarelle reserves the right to impose additional and other restrictions from time to time at its sole discretion. "[3]

Contract signed

On the 24th July 2014, Aquarelle.com received a Registry Agreement signed by ICANN for .aquarelle after passing the Initial Evaluation.[4]


.aquarelle was delegated to the Root Zone of the DNS on the 2nd December, 2014, completing the successful application for the string.[5]