Difference between revisions of ".digikey"
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Digi-Key is growing at a rapid rate and continues to gain market share. It is Digi-Keyʹs customer-centered business philosophy that will continue to drive the companyʹs rapid growth far into the future. | Digi-Key is growing at a rapid rate and continues to gain market share. It is Digi-Keyʹs customer-centered business philosophy that will continue to drive the companyʹs rapid growth far into the future. | ||
The proposed .digikey gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Digi-Key’s ability to: | The proposed .digikey gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Digi-Key’s ability to: | ||
| − | + | * deliver product and service marketing⁄advertising; | |
| − | + | * enable marketing campaign activation; | |
| − | + | * facilitate interaction and communication with individuals and entities with whom Digi-Key has a business relationship; | |
| − | + | * improve business operations; | |
| − | + | * simplify Internet user navigation to information about Digi-Key products and services; and | |
| − | + | * provide an online environment which instills trust and engenders confidence in Digi-Key and its affiliates."<ref>[http://gtldresult.icann.org/application-result/applicationstatus Application Download from gTLDresult.ICANN.org]</ref> | |
| + | |||
==References== | ==References== | ||
{{reflist}} | {{reflist}} | ||
[[Category:TLD]] | [[Category:TLD]] | ||
Latest revision as of 20:22, 6 February 2013
| Status: | Proposed |
| Registry Provider: | Afilias |
| Type: | Brand TLD |
| Priority #: | 161 - Digi-Key Corporation |
More information: 
| |
.digikey is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is Digi-Key Corporation.[1]
Application Excerpts
The following is excerpted from the applicant's response to question #18: "Digi-Key represents one of the fastest-growing electronic component distributors within that marketplace. The companyʹs remarkable sales growth and its ability to consistently outperform the industry is the best evidence of Digi-Keyʹs superior service. Digi-Key is growing at a rapid rate and continues to gain market share. It is Digi-Keyʹs customer-centered business philosophy that will continue to drive the companyʹs rapid growth far into the future. The proposed .digikey gTLD is a restricted, exclusively-controlled TLD that would serve the purpose of enhancing and expanding Digi-Key’s ability to:
- deliver product and service marketing⁄advertising;
- enable marketing campaign activation;
- facilitate interaction and communication with individuals and entities with whom Digi-Key has a business relationship;
- improve business operations;
- simplify Internet user navigation to information about Digi-Key products and services; and
- provide an online environment which instills trust and engenders confidence in Digi-Key and its affiliates."[2]