View source for .direct

{{TLD|
|logo   =
|status = Delegated
|manager  = 
|country   =
|language = 
|translation = 
|stringcontention = Yes
|registryprovider   = 
|registrations   =
|date  = 02 July 2014
|type   = [[gTLD|Generic]]
|category= [[:Category:Technology New gTLDs|Technology]]
|community  = 
|priority = 
|keypeople  = 
}}

'''.direct''' is a delegated top level domain name ([[TLD]]) in [[ICANN]]'s [[New gTLD Program|new gTLD expansion program]]. [[Donuts]] manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 02 July, 2014.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 25 Mar 2015</ref>

==Current Applicant==
# [[Donuts]] (Half Trail, LLC), the company has filed for 307 new gLDs, each under different company names.<ref>
[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/800 here].

==Previous Applicant==
# [[Dish DBS Corporation]] - The company operates the Dish Network offering direct broadcast satellite to millions of customers in the United States. The company applied for the string as [[Brand gTLD]].<ref>[http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=3133155 Company Overview]</ref> 

There was a Legal Rights Objection filed by Directv against Dish Network; the [[WIPO]] panel upheld the objection, effectively killing off Dish's application, as it cannot proceed.<ref>[http://www.thedomains.com/2013/08/08/directv-beat-dish-network-as-legal-rights-objection-on-new-gtld-direct-is-upheld/ DirecTV Beat Dish Network as Legal Rights Objection on New gTLD Direct is Upheld] Published & Retrieved 8 Aug 2013</ref>

==Objection==
An official Legal Rights Objection was filed by The DirecTV Group Inc., against [[Dish DBS Corporation]].<ref>[http://www.wipo.int/amc/en/domains/lro/cases/ LRO Cases, WIPO.int]</ref>

A Legal Rights Objection, as defined by the ICANN approved mediator, [[WIPO]], is when, "third parties may file a formal objection to an application on several grounds, including, for trademark owners and Intergovernmental Organizations (IGOs) [..] When such an objection is filed, an independent panel (comprised of one or three experts) will determine whether the applicant’s potential use of the applied-for gTLD would be likely to infringe [..] the objector’s existing trademark, or IGO name or acronym."<ref>[http://www.wipo.int/amc/en/domains/lro/ LRO, WIPO.int] Retrieved 25 March 2013</ref>
==References==
{{reflist}}



[[Category:TLD]]
[[Category:Technology New gTLDs|direct]]