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{{TLD|
 
{{TLD|
 
|logo  =
 
|logo  =
|status = Proposed
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|status = Available
 
|manager  =
 
|manager  =
 
|country  =  
 
|country  =  
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|registryprovider  =
 
|registryprovider  =
 
|registrations  =
 
|registrations  =
|date  =
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|date  = 29 April 2015
 
|type  =[[gTLD|Generic]]
 
|type  =[[gTLD|Generic]]
 
|category = [[:Category:Lifestyle New gTLDs|Lifestyle]]
 
|category = [[:Category:Lifestyle New gTLDs|Lifestyle]]
 
|community  =
 
|community  =
|priority = 110 - [[Top Level Domain Holdings]]<br>1599 - [[Donuts]] (Koko Mill, LLC)<br>1806 - [[Google]] ([[Charleston Road Registry Inc.]])
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|priority =  
 
|keypeople  =
 
|keypeople  =
 
}}
 
}}
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'''.dog''' is a proposed [[TLD]] in [[ICANN]]'s [[New gTLD Program]].  
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'''.dog''' is a available [[TLD]] in [[ICANN]]'s [[New gTLD Program]]. [[Donuts]] (Koko Mill, LLC) manages the TLD and is its [[Registry]]. The proposed application succeeded and was delegated to the [[Root Zone]] on 29 April, 2015.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated String, ICANN.org] Retrieved 29 Apr 2015</ref> The TLD reached [[General Availability]] August 19, 2015. <ref>http://domainnamewire.com/2015/08/18/this-weeks-new-tlds-a-big-week-for-donuts-radix/ Retrieved 19 August 2015</ref>
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==Applicants==
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===Previous Applicants===
 
# [[Top Level Domain Holdings Ltd.]]-It is one of 68 applications that the company has filed for on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1536 here].
 
# [[Top Level Domain Holdings Ltd.]]-It is one of 68 applications that the company has filed for on its own behalf.<ref>[http://www.tldh.org/2012/06/gtld-application-update-92-applications-submitted/ gTLD Application Update 92 applications submitted, TLDH.org]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1536 here].
 
# [[Google]] ([[Charleston Road Registry Inc.]]) applied for 101 new gTLDs under this company name.<ref>[http://www.tldmagazine.com/google-applied-for-101-new-domains-full-list-unveiled-at-icanns-official-reveal.html  Google applied for 101 New Domains]</ref>  
 
# [[Google]] ([[Charleston Road Registry Inc.]]) applied for 101 new gTLDs under this company name.<ref>[http://www.tldmagazine.com/google-applied-for-101-new-domains-full-list-unveiled-at-icanns-official-reveal.html  Google applied for 101 New Domains]</ref>  
# [[Donuts]] ([[Koko Mill, LLC]]), filed for 307 new gTLDs each under different company names. <ref>
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[http://www.domainnamenews.com/new-gtlds/donuts-inc-eye-popping-list-of-307-new-top-level-domains/11730 Donuts Inc eye popping list of 307 new top-level domains]</ref> This applicant submitted a [[PIC|Public Interest Commitment]], which can be downloaded [https://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/795 here].
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===Private Auction===
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A [[private auction]] conducted in November 2014 left Donuts as the only applicant for the string.<ref>[http://domainincite.com/17640-another-11-new-gtlds-won-at-auction Another 11 New gTLDs Won at Auction] ''DomainIncite''; By Kevin Murphy; Retrieved 13 Nov 2014</ref>
    
===TLDH & $15mm Auction Funding===
 
===TLDH & $15mm Auction Funding===
 
On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
 
On February 26 2013, [[Top Level Domain Holdings Ltd.]] announced that it had entered into a funding agreement worth $15 million to be used in the case of auction for a specific unnamed TLD. The investor will not receive ownership of the TLD but a share of future revenues. TLDH did not name the TLD that the funds are directed for, and it is in 11 head to head contentions and 12 featuring more than one contender.<ref>[http://domainnamewire.com/2013/02/26/tldh-gets-up-to-15-million-for-a-single-top-level-domain-name-auction/ TLDh Gets 15 Million for A Single Top Level Domain Name Auction, DomainNameWire.com] Published and Retrieved 26 Feb 2013</ref>
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==Usages & Practices==
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Petfinder Foundation, an organization that helps a number of pet shelters find homes for their sheltered pets, is using the [[.dog]] extension in an August 2015 campaign at [http://www.myrescue.dog myrescue.dog]. The site allows owners to post photos of their rescue dogs to the site (using the hashtag #myrescuedog and #notcom). Each posted photograph generates a $10 donation to the Petfinder Foundation. The most popular dog's shelter will receive $25,000, and the next 15 shelters will receive $5,000. <ref>https://www.thedomains.com/2015/08/24/a-new-platform-benefiting-homeless-dogs-myrescue-dog-launched-by-petfinder-donuts/ Retrieved 24 August 2015</ref>
    
==References==
 
==References==

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