.eco

Status:	Proposed
country:	International
Manager:	Big Room Inc. (applicant) Dot Eco LLC. (Applicant)
Registry Provider:	Afilias (Big Room Inc.) Minds + Machines (Dot Eco LLC.)
Type:	Community gTLD
Community:	Yes (Big Room Inc.)
More information:

.eco is a proposed gTLD in ICANN's new gTLD program. At one time, there were multiple companies publicly interested in applying to manage a .eco TLD. The TLD is aimed at drawing attention to ecological causes, organizations, and other entities associating themselves with positive ecological developments.

One public applicant, Big Room Inc., has announced a partnership with Afilias for their back-end and technical needs, and also announced that they intend to apply for the TLD as a Community gTLD. They have been working with a Council of 13 environmental groups on a Policy Charter for .ECO since 2009. The Council is currently chaired by the World Wildlife Federation (WWF) International and Akatu Institute (Brazil). Other members include Greenpeace, Green Cross International, and Green Belt Movement International. In addition, over 20 other environmental groups, including 350.org, Ocean Conservancy, Amazon Watch and others from China, India, Europe and North America have endorsed the Council and Big Room's .ECO application. The goal is to demonstrate the requisite community support and define a purpose and policies for .ECO for the greater good.

Contention

.eco was identified as a contentious TLD early on, with the main parties being Big Room Inc., and Dot Eco LLC.. Dot Eco LLC was aligned with former Vice-President of the USA, Al Gore, and the Alliance for Climate Protection, the Sierra Club and Surfrider Foundation. Big Room Inc. was, at that time, largely associated with Mikhail Gorbachev, the Russian ex-president, Green Cross International and WWF International. In August 2009, Dot Eco LLC released a 'green paper' critiquing Big Room Inc.'s approach. Big Room did not respond to the critique other than that it was 'unfortunate'.

In September, 2011, Gore dropped its support to the Dot Eco LLC bid to give way to the application of Big Room Inc., which is supported by Michael Gorbachev's Green Cross International. Despite losing Gore's support, Minds + Machines announced its intentions to apply for a .eco TLD whether they will do that under their own name or through a client or separate company remains unclear.

On Septembr 30, 2011, Top Level Domain Holding Ltd., the parent company of Minds + Machines which holds 25% stake on Dot Eco LLC. confirmed that the company will apply for the .eco gTLD. Peter Dengate Thrush, Executive Chairman of Top Level Domain Holdings said,"...We believe the Dot Eco LLC consortium is exceptionally well placed to compete in every respect of its .eco application and run that gTLD in a meaningful manner. We are therefore delighted to continue give it our full infrastructural and financial support."

Early Criticism

There has been early speculation by one academic that the creation of a .eco TLD, while potentially helping some ecological causes, could have the effect of "greenwashing" non-eco-friendly companies and efforts. Greenwashing is defined as companies making deceptive or misleading claims that their services and products are environmentally friendly. That academic has stated that it is essential that ICANN award the dot eco bid with strong enviromental credentials and support to deter green washing. [1]