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Revision as of 16:25, 26 March 2015 by Jackie Treiber (talk | contribs) (Updated language of delegation details.)
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Status: Delegated
Registry Provider: Qinetics
Type: Brand TLD
Priority #: 672 - Firmdale Holdings Limited

More information: NTLDStatsLogo.png

.firmdale is a Brand TLD delegated in ICANN's New gTLD Program. Firmdale Holdings Limited manages the TLD and is its Registry. .[1] It was delegated to the Root Zone of the DNS on the 20th November, 2014, completing the successful application for the string.[2]

Application Details

The following is excerpted from the TLD applicant's response to question #18:

"Firmdale Holdings Ltd* is an award winning 5 star boutique hotel group rapidly expanding in US and UK (“Firmdale”). It was established by owners Tim and Kit Kemp with the Dorset Square Hotel in 1985. Over the past 27 years they have gone on to create a globally recognised hotel brand with 8 properties in London and New York. Firmdale has received many prestigious awards by internationally recognised publications such as Andrew Harper’s Hideaway Report, Conde Nast Traveller, The Good Hotel Guide, Vogue and many more. Kit Kemp as group Design Director has been named the Andrew Martin International Interior Designer of the Year, Homes and Gardens Interior Designer and House & Gardens Hotel Designer of the Year. Firmdale’s passion for outstanding service was recognised by winning the Excellence in Customer Service award in the Hotel Excellence Awards 2010.

As a market leader aiming to achieve the highest levels of guest satisfaction, Firmdale seeks to acquire the best internet address for its expanding businesses by a new TLD .firmdale. With TLD .firmdale, Firmdale can expand guests’ services online, meet all present and future internet address needs, promote the awarding winning brand .firmdale, benefit customers from new innovations online and maintain the hidden gem qualities of the individual hotels whilst promoting the umbrella brand .firmdale.


The registry will be a “single registrant registry” open only to the Applicant, its affiates*, future undertakings and its subsidiaries. All dot firmdale addresses will be for the benefit of the business and to better serve its customers. There will be no spam, illegal content or viruses with a .firmdale. Firmdale has an Anti-Abuse Policy. Firmdale upholds rights of trademark holders and all names will be subject to URS and UDRP in addition to ICANN consensus policies and rules. This will enhance customer trust with the brand. "[3]

Contract signed

On the 27th March 2014, Firmdale Holdings Limited received a Registry Agreement signed by ICANN for .firmdale after passing the Initial Evaluation.[4]


.firmdale was delegated to the Root Zone of the DNS on the 20th November, 2014, completing the successful application for the string.[5]