.fun
| Status: | Proposed |
| country: | International |
| Type: | Generic |
| Category: | Lifestyle |
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.fun is a proposed TLD in ICANN's New gTLD Program.
Applicants
Three filed for the TLD seeking ICANN's approval for its delegation in the root zone of the internet domain name system and to manage its registry operations include:[1]
- DOTSTRATEGY CO.- The company aims to provide a dedicated family-oriented online space for entities creating funny and amusing contents for all ages. Its back-end registry service provider is Neustar. [2]
- Google (Charleston Road Registry Inc.)- This is one of the 101 domain name strings filed by the search engine giant. Its goal is to provide a dedicated online market place for entities engaged in offering contents related to the word "fun." Google’s Registry platform will be used for the entire technical registry operations of the TLD. [3]
- Oriental Trading Company, Inc. (OTC)- The company plans to restrict the operations of the TLD to promote its brand identity. Its goal is to provide targeted services, content and products that are significant to consumers. The TLD will also serve as authoritative domain name space for OTC, its affiliates and partners to assure that consumers are buying authentic contents, products and services. The company chose Neustar to provide back-end registry services. [4]