Difference between revisions of ".horse"

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'''.horse''' is a delegated [[Community gTLD]] with [[ICANN]]'s [[New gTLD Program|new gTLD expansion program]] for the horse industry. The proposed application succeeded and was delegated to the [[Root Zone]] on 31 March 2014.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 15 April 2014</ref>
 
'''.horse''' is a delegated [[Community gTLD]] with [[ICANN]]'s [[New gTLD Program|new gTLD expansion program]] for the horse industry. The proposed application succeeded and was delegated to the [[Root Zone]] on 31 March 2014.<ref name="delegation">[http://newgtlds.icann.org/en/program-status/delegated-strings Delegated Strings, ICANN.org] Retrieved 15 April 2014</ref>
  
The [[Dot Horse Project LLC]] applied for the .horse string and became the registry operator of the string. [[Top Level Domain Holdings Ltd.]] (TLDH) applied for the gTLD in behalf of the company and its subsidiary, [[Minds + Machines]] is providing the back-end registry solutions for the .horse TLD.<ref>[http://www.dothorseproject.com/ Dot Horse Project]</ref> <ref>[http://www.tldh.org/ ANNOUNCED TLDH GTLDS]</ref>
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The [[Dot Horse Project LLC]] applied for the '''.horse''' string and became the registry operator of the string. [[Minds + Machines Group Limited|MMX]], also known as [[Minds and Machines, LLC|Minds + Machines]], applied for the gTLD in behalf of the company and its subsidiary.<ref>[http://www.dothorseproject.com/ Dot Horse Project]</ref> <ref>[http://www.tldh.org/ ANNOUNCED TLDH GTLDS]</ref>
  
The application for the .horse TLD is supported by the Lexington Fayette Urban County Government, Keeneland Pony Club,Lexington Convention and Visitors Bureau, The Greater Lexington Chamber of Commerce, Inc., Kentucky Equine Humane Center and the Inforatag Racing Stable LLC. <ref>[http://www.dothorseproject.com/category/supporters/ Supporters]</ref>
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The application for the '''.horse''' TLD is supported by the Lexington Fayette Urban County Government, Keeneland Pony Club,Lexington Convention and Visitors Bureau, The Greater Lexington Chamber of Commerce, Inc., Kentucky Equine Humane Center and the Inforatag Racing Stable LLC. <ref>[http://www.dothorseproject.com/category/supporters/ Supporters]</ref>
  
===Intended Use===
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==Intended Use==
.Horse is a generic top level domain targeted to equine industry professionals, including trainers, instructors, breeders, faciality mangers, bloggers, or horse enthusiasts.  
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'''.horse''' is a generic top level domain targeted to equine industry professionals, including trainers, instructors, breeders, faciality mangers, bloggers, or horse enthusiasts.  
  
===Delegation and Availability===
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==Delegation and Availability==
.horse was delegated to the [[Root Zone]] of the [[DNS]] on 31 March, 2014, completing the successful application for the string.<ref name="delegation"></ref>
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'''.horse''' was delegated to the [[Root Zone]] of the [[DNS]] on 31 March, 2014, completing the successful application for the string, and went into GA on 15 September 2014.<ref name="delegation"></ref>
  
===Application Details===
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==Notable Users==
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'''.horse''' web addresses are uniting the worldwide horse community. Whether a trainer, riding instructor, breeder, equine facility manager/owner, or someone who blogs about his or her riding adventures, users now have a chance to get the domain name that perfectly expresses what they do.
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==Application Details==
 
The following is excerpted from the applicant's response to question #18:
 
The following is excerpted from the applicant's response to question #18:
  
"The purpose of the .HORSE gTLD is to offer horse owners, service providers, horse industry employees and volunteers the opportunity to clearly define their presence on the Internet and to help potential customers gain access to content about horses.
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"The purpose of the .horse gTLD is to offer horse owners, service providers, horse industry employees and volunteers the opportunity to clearly define their presence on the Internet and to help potential customers gain access to content about horses.
  
As horse owners begin to take advantage of ecommerce and other Internet technologies, horse enthusiasts are looking for easier ways to find equine information and products online. The .HORSE domain will serve as the definitive home of horse-related content online.
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As horse owners begin to take advantage of ecommerce and other Internet technologies, horse enthusiasts are looking for easier ways to find equine information and products online. The .horse domain will serve as the definitive home of horse-related content online.
  
 
There are 9.2 million horses in the United States alone, or roughly 3 horses per hundred people. 4.6 million Americans are involved directly in the industry as service providers or owners--tens of millions more participate as spectators. The horse industry directly provides more than 416,000 jobs and represents an overall market of $39 Billion. (Source: http:⁄⁄www.theequestrianchannel.com⁄id3.html)
 
There are 9.2 million horses in the United States alone, or roughly 3 horses per hundred people. 4.6 million Americans are involved directly in the industry as service providers or owners--tens of millions more participate as spectators. The horse industry directly provides more than 416,000 jobs and represents an overall market of $39 Billion. (Source: http:⁄⁄www.theequestrianchannel.com⁄id3.html)
  
 
In the United Kingdom, 43 percent of households have at least one member with some form of interest in equestrianism. This interest is also growing. In 1999, only 2.4 million UK residents had ridden in the last 12 months. In 2011, that number had almost doubled to 4.2 million. According to the British Horse Industry Confederation, the equestrian sector is the single largest sporting employer in the UK.
 
In the United Kingdom, 43 percent of households have at least one member with some form of interest in equestrianism. This interest is also growing. In 1999, only 2.4 million UK residents had ridden in the last 12 months. In 2011, that number had almost doubled to 4.2 million. According to the British Horse Industry Confederation, the equestrian sector is the single largest sporting employer in the UK.
..
 
We specifically examined more restrictive registration policies, such as limiting registration to members of organizations with a specific tie to horses. We rejected such limitations because they would interfere with .HORSE’s primary mission, purpose and goals--which is to encourage as many registrants as possible to associate themselves with horses for any legal purpose. Factors that we took into account when considering a more restrictive registration policy included:
 
  
* Our recognition that registrants of a .HORSE domain name will self-select because they have an interest in horses, naturally reducing the number of potential registrants; and, because restrictive policies such as, for example, requiring membership in a specific organization or organizations, would exclude many legitimate registrants from obtaining a .HORSE domain name. For example, and by way of illustration, if membership an organization were required for registration, businesses and charitable organizations that would find a .HORSE top-level domain name an effective marketing tool would be excluded from registering a .HORSE domain name as they might not be eligible to be members in an organization that accepted only natural persons for membership.
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==Restrictive Policies==
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We specifically examined more restrictive registration policies, such as limiting registration to members of organizations with a specific tie to horses. We rejected such limitations because they would interfere with '''.horse'''’s primary mission, purpose and goals--which is to encourage as many registrants as possible to associate themselves with horses for any legal purpose. Factors that we took into account when considering a more restrictive registration policy included:
  
With respect to protecting registrant privacy and confidential information, we will comply with all applicable ICANN rules, including Whois policies, and all applicable laws, rules and regulations of appropriate jurisdictions. Registrant privacy and use of confidential information are set forth in our Privacy & Whois Policy. Information concerning updates and changes to the Privacy & Whois Policy will be promptly and prominently displayed on the .HORSE web site."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1723 Application Download, gTLDresult.ICANN.org] Retrieved 28 Feb 2013</ref>
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* Our recognition that registrants of a .horse domain name will self-select because they have an interest in horses, naturally reducing the number of potential registrants; and, because restrictive policies such as, for example, requiring membership in a specific organization or organizations, would exclude many legitimate registrants from obtaining a '''.horse''' domain name. For example, and by way of illustration, if membership an organization were required for registration, businesses and charitable organizations that would find a .horse top-level domain name an effective marketing tool would be excluded from registering a '''.horse''' domain name as they might not be eligible to be members in an organization that accepted only natural persons for membership.
  
===Contract Signed===
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With respect to protecting registrant privacy and confidential information, we will comply with all applicable ICANN rules, including Whois policies, and all applicable laws, rules and regulations of appropriate jurisdictions. Registrant privacy and use of confidential information are set forth in our Privacy & Whois Policy. Information concerning updates and changes to the Privacy & Whois Policy will be promptly and prominently displayed on the '''.horse''' web site."<ref>[http://gtldresult.icann.org/application-result/applicationstatus/applicationdetails/1723 Application Download, gTLDresult.ICANN.org] Retrieved 28 Feb 2013</ref>
On November 21, 2013 [[TLDH]] received a [[Registry Agreement]] signed by [[ICANN]] for .horse after passing the [[Initial Evaluation]].<ref>[http://www.icann.org/en/about/agreements/registries-date Registry Agreements, ICANN.org] Retrieved 02 Dec 2013</ref>
 
  
===References===
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==Contract Signed==
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On November 21, 2013 [[Minds + Machines Group Limited|MMX]] received a [[Registry Agreement]] signed by [[ICANN]] for .horse after passing the [[Initial Evaluation]].<ref>[http://www.icann.org/en/about/agreements/registries-date Registry Agreements, ICANN.org] Retrieved 02 Dec 2013</ref>
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==References==
 
{{reflist}}
 
{{reflist}}
  

Latest revision as of 18:57, 7 December 2017

Dothorse.JPG
Status: Delegated
Manager: Dot Horse Project LLC
Registry Provider: Minds + Machines
Registry: Top Level Domain Holdings
Registry Backend: Nominet
Type: Community gTLD
Category: Lifestyle
Website: mmx.co
PIC Submitted: Download Here
Priority #: 1317 - Top Level Domain Holdings
nTLDStats
Registrations: 2,634
Parked Domains: 1,449
Parked Domain %: 55.01 %
Important Dates
Delegation: 31 March 2014
General Availability: 15 September 2014

More Information: NTLDStatsLogo.png

.horse is a delegated Community gTLD with ICANN's new gTLD expansion program for the horse industry. The proposed application succeeded and was delegated to the Root Zone on 31 March 2014.[1]

The Dot Horse Project LLC applied for the .horse string and became the registry operator of the string. MMX, also known as Minds + Machines, applied for the gTLD in behalf of the company and its subsidiary.[2] [3]

The application for the .horse TLD is supported by the Lexington Fayette Urban County Government, Keeneland Pony Club,Lexington Convention and Visitors Bureau, The Greater Lexington Chamber of Commerce, Inc., Kentucky Equine Humane Center and the Inforatag Racing Stable LLC. [4]

Intended Use

.horse is a generic top level domain targeted to equine industry professionals, including trainers, instructors, breeders, faciality mangers, bloggers, or horse enthusiasts.

Delegation and Availability

.horse was delegated to the Root Zone of the DNS on 31 March, 2014, completing the successful application for the string, and went into GA on 15 September 2014.[1]

Notable Users

.horse web addresses are uniting the worldwide horse community. Whether a trainer, riding instructor, breeder, equine facility manager/owner, or someone who blogs about his or her riding adventures, users now have a chance to get the domain name that perfectly expresses what they do.

Application Details

The following is excerpted from the applicant's response to question #18:

"The purpose of the .horse gTLD is to offer horse owners, service providers, horse industry employees and volunteers the opportunity to clearly define their presence on the Internet and to help potential customers gain access to content about horses.

As horse owners begin to take advantage of ecommerce and other Internet technologies, horse enthusiasts are looking for easier ways to find equine information and products online. The .horse domain will serve as the definitive home of horse-related content online.

There are 9.2 million horses in the United States alone, or roughly 3 horses per hundred people. 4.6 million Americans are involved directly in the industry as service providers or owners--tens of millions more participate as spectators. The horse industry directly provides more than 416,000 jobs and represents an overall market of $39 Billion. (Source: http:⁄⁄www.theequestrianchannel.com⁄id3.html)

In the United Kingdom, 43 percent of households have at least one member with some form of interest in equestrianism. This interest is also growing. In 1999, only 2.4 million UK residents had ridden in the last 12 months. In 2011, that number had almost doubled to 4.2 million. According to the British Horse Industry Confederation, the equestrian sector is the single largest sporting employer in the UK.

Restrictive Policies

We specifically examined more restrictive registration policies, such as limiting registration to members of organizations with a specific tie to horses. We rejected such limitations because they would interfere with .horse’s primary mission, purpose and goals--which is to encourage as many registrants as possible to associate themselves with horses for any legal purpose. Factors that we took into account when considering a more restrictive registration policy included:

  • Our recognition that registrants of a .horse domain name will self-select because they have an interest in horses, naturally reducing the number of potential registrants; and, because restrictive policies such as, for example, requiring membership in a specific organization or organizations, would exclude many legitimate registrants from obtaining a .horse domain name. For example, and by way of illustration, if membership an organization were required for registration, businesses and charitable organizations that would find a .horse top-level domain name an effective marketing tool would be excluded from registering a .horse domain name as they might not be eligible to be members in an organization that accepted only natural persons for membership.

With respect to protecting registrant privacy and confidential information, we will comply with all applicable ICANN rules, including Whois policies, and all applicable laws, rules and regulations of appropriate jurisdictions. Registrant privacy and use of confidential information are set forth in our Privacy & Whois Policy. Information concerning updates and changes to the Privacy & Whois Policy will be promptly and prominently displayed on the .horse web site."[5]

Contract Signed

On November 21, 2013 MMX received a Registry Agreement signed by ICANN for .horse after passing the Initial Evaluation.[6]

References