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Status: Delegated
Type: Generic
Category: Industry
PIC Submitted: Download Here
Priority #: 1735 - Donuts (Pioneer Willow, LLC)

More information: NTLDStatsLogo.png

.insure is a gTLD that was proposed in ICANN's New gTLD Program. The applicant and now Registry Operator is Donuts (Pioneer WIllow, LLC).[1] Their application succeeded and was delegated to the Root Zone on 29 April 2014.[2]


The application was issued a GAC Early Warning from the representative of Australia and GAC Chair, Heather Dryden. The warning system is noted as a strong recommendation on behalf of national governments to the ICANN Board that a given TLD application should be denied as it stands. Applicants are encouraged to work with objecting GAC members.[3] The warning states that the TLD refers to a regulated market but that the applicant has not provided for adequate measures to protect from consumer harm.[4]

Community Objections

The Financial Services Roundtable filed a community objection against this application, as did the American Insurance Association.[5] The objection by the former organization was later withdrawn. On 14 Jan 2014 it was determined that the applicant prevailed in the objection submitted by the American Insurance Association, allowing Donuts to proceed with this application.[6]

Contract Signed

On 20 March 2014 Donuts received a Registry Agreement signed by ICANN for .insure after passing all the required processes needed to become a Registry Operator for the string.[7]

Delegation and Availability

.insure was delegated to the Root Zone of the DNS on 29 April, 2014, completing the successful application for the string.[2]