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Status: Delegated
Registry Provider: Neustar
Date Implemented: 27 February 2014
Type: Brand TLD
Priority #: 1543 - KredTLD Pty Ltd

More information: NTLDStatsLogo.png

.kred is a Brand TLD being proposed in ICANN's New gTLD Program. The applicant is KredTLD Pty Ltd.[1] The proposed application succeeded and was delegated to the Root Zone on 27 February 2014.[2]

Application Details

The following is excerpted from the applicant's response to question #18:

"The mission⁄purpose of the .kred TLD is to establish a cohesive, clear, dedicated, immediately identifiable online identity, experience, and sales channel for KredTLD Pty Ltd.

Kred, launched by social analytics leader PeopleBrowsr in 2011, measures influence in online communities connected by affinities. Kred values audience quality and engagement over audience size by assessing anyone’s ability to inspire action (Influence) and propensity to engage with others (Outreach).

As a market leader in social media engagement and analytic services, Kred is excited to have the opportunity to take a lead in this new, expanded Internet environment as one of the first brand TLDs. The .kred TLD leverages the influential Kred brand, to enable us to offer our cutting edge technology products and services to individuals, brands, and industries in a clearer way than is currently possible. It will bring Kred’s online presence together into one clear channel of communication and experience, thus clearly distinguishing the company and its products from competitors.

Eligibility to register domain names in the .kred TLD is intended to be restricted to KredTLD Pty Ltd., in accordance with internal processes regarding domain name registration. All registrations will be owned and controlled by KredTLD Pty Ltd., though use of .kred domains may be licensed to affiliates under terms and conditions which ensure KredTLD Pty Ltd.’s ongoing control of all such domains.

Apart from reserved names listed in Specification 5 of ICANN’s draft Registry Agreement (further addressed in response to Question 22), no restrictions will be imposed on which domain names may be registered in our TLD. We envision that domain names will most commonly take the form of brand.kred, individual names.kred, and industries.kred, but other forms of names could also be utilized provided that these are consistent with the mission of our TLD as described above."[3]

Contract Signed

On 19 December 2013 KredTLD Pty Ltd. received a Registry Agreement signed by ICANN for .kred after passing all the required processes needed to become a Registry Operator for the string.[4]

Delegation and Availability

.kred was delegated to the Root Zone of the DNS on 27 February, 2014, completing the successful application for the string.[2]