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'''.mckinsey''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[McKinsey Holdings, Inc.]]<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
'''.mckinsey''' is a [[Brand TLD]] being proposed in [[ICANN]]'s [[New gTLD Program]]. The applicant is [[McKinsey Holdings, Inc.]]<ref>[http://newgtlds.icann.org/en/program-status/application-results/strings-1200utc-13jun12-en Reveal Day 13 June 2012 – New gTLD Applied-For Strings]</ref>
In May 2013, the application failed initial evaluation due to responses on the financial questions in the application. <ref>[http://domainincite.com/13084-two-failures-among-latest-44-new-gtld-results Two Failures Among Latest 44 New gTLD results, DomainIncite.com] Published 17 May; Retrieved 22 May 2013</ref> The applicant requested and passed [[Extended Evaluation]] in December 2013.<ref>[http://domainincite.com/15329-the-latest-new-gtld-passes-and-signings The latest New gTLD Passes and Signings] Retrieved 16 Dec 2013</ref>
In May 2013, the application failed [[initial evaluation]] due to responses on the financial questions in the application. <ref>[http://domainincite.com/13084-two-failures-among-latest-44-new-gtld-results Two Failures Among Latest 44 New gTLD results, DomainIncite.com] Published 17 May; Retrieved 22 May 2013</ref> The applicant requested and passed [[Extended Evaluation]] in December 2013.<ref>[http://domainincite.com/15329-the-latest-new-gtld-passes-and-signings The latest New gTLD Passes and Signings] Retrieved 16 Dec 2013</ref>
==Application Excerpt==
==Application Excerpt==
The following is excerpted from the applicant´s response to question #18:
The following is excerpted from the applicant´s response to question #18: