.neustar

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Status: Delegated
country: International
Manager: Neustar
Registry Provider: Neustar
Date Implemented: 19 February 2014
Type: Brand gTLD
Priority #: 409 - Neustar

.neustar is a delegated Brand gTLD in ICANN's new gTLD program by the prominent registry and telecommunications company, Neustar. It announced the plan in June, 2011, on the very day that new gTLDs were approved by the ICANN Board and became the first registry to make such a move, and one of the first brands as well.[1] The proposed application succeeded and was delegated to the Root Zone on 19 February 2014.[2]

One commentator notes that the timing and nature of the announcement were likely made to help bolster its credentials and approach in selling its registry and consultation services to fellow .brand applicants. It remains to be seen how Neustar merges the TLD it already manages, .biz, into its new TLD strategy; its current homepage is found at neustar.biz.[3]

Contract Signed

On December 5, 2013 Neustar received a Registry Agreement signed by ICANN for .neustar after passing all the required processes needed to become a Registry Operator for the string.[4]

Delegation and Availability

.neustar was delegated to the Root Zone of the DNS on 19 February, 2014, completing the successful application for the string.[2]

References