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'''.shop''' is a proposed new [[gTLD]] in [[ICANN]]'s new [[gTLD]] program.
'''.shop''' is a proposed new [[gTLD]] in [[ICANN]]'s new [[gTLD]] program.
==Auction Results==
On 28 January 2016, [[GMO Registry]] won rights to own the .shop gTLD for $41.5 million in an [[ICANN auction]], outbidding all other applicants. At the time of the auction, this was the most expensive reported auction in the history of the [[New gTLD Program]].<ref>[http://domainincite.com/19886-shop-gtld-sells-for-record-41-5-million]</ref>
==Current Applicants==
==Current Applicants==
# [[GMO Registry]] ([[Community gTLD|Community Application]], the company has sponsored [[ICANN]] events using the .shop brand.<ref>[http://domainincite.com/nrf-director-joins-shop-applicant/ NRF Director Joins Shop Applicant, DomainIncite.com]</ref> the company has applied for both community and non-community status. The latter option is likely a back-up measure in case their community status application fails.
# [[GMO Registry]] ([[Community gTLD|Community Application]], the company has sponsored [[ICANN]] events using the .shop brand.<ref>[http://domainincite.com/nrf-director-joins-shop-applicant/ NRF Director Joins Shop Applicant, DomainIncite.com]</ref> the company has applied for both community and non-community status. The latter option is likely a back-up measure in case their community status application fails.