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Status: Active
Registry Provider: Internet Systems Consortium
Type: Generic
Category: Industry
Priority #: 187 - Uniregistry, Corp.

More information: NTLDStatsLogo.png

.tattoo is an active gTLD that was proposed in ICANN's New gTLD Program. Uniregistry was the original Registry operator of the TLD as its Registry and was the sole applicant;[1] it was subsequently acquired by Top Level Design in 2022[2], and then acquired by GoDaddy Registry in 2023.[3] The proposed application succeeded and was delegated to the Root Zone on 14 November, 2013.[4]


Saudi Arabia's Communications and Information Technology Commission (CITC) filed an objection against the TLD, on the grounds that the practice is contrary to religions "such as Islam and Judaism."[5]

Application Excerpt

Excerpted from Applicant response to Question # 18: "Top-level domains with specific semantic meaning, like .TATTOO, will thrive when operated by a neutral registry-services provider like Uniregistry. A neutral registry does not provide preferential registration opportunities to any particular market participant, create anti-competitive rules that prevent domain name registration by competitors, or become so deeply involved in the target market that its presence as the registry services provider creates the appearance of impropriety or bias. Uniregistry always will act as a neutral services provider for .TATTOO.

A specialized top-level domain string, like .TATTOO, immediately conveys the purpose for which the user is seeking to access a site. Registrants who might get lost in a larger, undifferentiated TLD, and who seek to convey the specific purpose of the site or services, or who are unable to find a satisfactory SLD within existing TLDs, will find it easier to reach potential users.

.TATTOO will be a specialty gTLD, with a flat pricing structure and fixed renewal costs, with no material price increases for the first five years. This moderately priced namespace is designed to offer registrants an attractive, competitive registration alternative or complement to existing registratiaons for the purpose of specialized content.

Uniregistry believes that first-come first-served is the most fair and inexpensive way to allocate registrations to the public. We plan egalitarian, flat-rate pricing made possible by the long-term payback horizon of our lead investor. Uniregistry plans to implement rate limited registration queues made equitable through a randomized, round robin acceptance of orders. This will make land-rush allocation of SLD registrations more balanced for all participants.

Uniregistry plans to improve the registration and ownership experience of registrants. These plans include ongoing post-registration redemption rights for outgoing registrants with a no-charge, 180 day suspension of expiring domain names to permit former registrants a long window to recover their accidentally expiring or forgotten SLD names, and to protect their residual reputation from harm or confusion with successive registrants. After names expire and an extended redemption period has passed, Uniregistry will delete names within a randomized one month window to avoid gaming of the deleted name stream by speculative entities with superior technical skills. Random deletion coupled with a registration query rate limit will permit would-be registrants of all levels of technical ability an opportunity to register their preferred SLD. Uniregistry plans to implement a ʺmust deleteʺ policy to work against such registrar warehousing of the expiring name stream and to give registrants of all levels of sophistication an opportunity to register their expiring name of choice."[6]

Contract Signed

On 30 August 2013, Uniregistry received a Registry Agreement signed by ICANN for .tattoo after passing the Initial Evaluation.[7]


.tattoo was delegated to the Root Zone of the DNS on November 14, 2013, completing the successful application for the string. Uniregistry had its first 2 applicants delegated on that day, including this application and .sexy.[4]


The Registry announced that their Sunrise Period for the string would begin 11 December 2013 and end on 09 February 2014.[8]