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Status: Delegated
Registry Provider: ARI Registry Services
Type: Brand TLD
Priority #: 141 - World Trade Centers Association, Inc.

More information: NTLDStatsLogo.png

.wtc is a Brand TLD that was proposed in ICANN's New gTLD Program. The applicant and now Registry Operator is World Trade Centers Association, Inc.[1] Their application succeeded and was delegated to the Root Zone on 29 April 2014.[2]

Application Excerpt

The following is excerpted from the applican'ts response to question #18:

"The .WTC TLD is intended to benefit Internet users by enabling The Company to communicate more easily and effectively with all Internet users, and particularly with The Company’s licensed Members who operate World Trade Center facilities around the world (“Affiliates”), their employees and the businesses who use the Affiliates’ World Trade Center facilities and services. The TLD will become a supporting branding, technology and services platform for The Company’s mission and its Affiliates’ businesses.

The Company is a long established and well known multinational corporation, with more than 40 years of history. It was incorporated in 1969 and officially established in 1970. Its headquarters are located in New York, NY, U.S.A. The Company is currently comprised of more than 325 licensed Affiliates, carrying out business in over 90 countries, and has a total workforce of 18 headquarters staff and more than an estimated 500 Affiliate employees.

The Company is now a leading trade association in the promotion of international trade. The Company’s revenues from license fees and annual membership dues for the fiscal year 2011 were US$6,926,485, with investments (cash and unrestricted holdings) in excess of US$10.5 million.

The Company has established a long term, sustainable vision for the development of its business, which includes promoting and protecting its “WORLD TRADE CENTER” brand and enabling its world-wide Affiliate World Trade Centers to share best-practices for operating state-of-the-art office facilities and exhibition centers and for providing training, market information, programs and resources to facilitate international trade among the businesses serviced by the Affiliates. The Company’s strong Internet presence, along with technologies such as the world wide web and email, are central to this development. The Company envisions that the .WTC TLD and the domain names registered under it will be a great opportunity to interact online with current and potential Affiliates and their business customers.

“WORLD TRADE CENTER” and “WTC” are the principal trademark registrations held by The Company, and are the key components of the international corporate brand name of The Company. The name “WORLD TRADE CENTER” was first used in 1961, and is now the registered trademark of The Company in more than 75 jurisdictions. The “WTC” brand was first created in 1968, and has been used since then to represent The Company and its products and services. The Company has registered its “WTC” corporate brand as a trademark in 23 jurisdictions worldwide, with registrations pending in another 13 jurisdictions. For consumers, this brand name is very closely associated with The Company and its products and services.

The .WTC Registry will provide an Internet space, under control of The Company, to allow the distribution and exchange of information among The Company and its Affiliates by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .WTC domain name space.

The Company intends initially to reserve all names within the TLD to itself, and to primarily register and use any of those domain names for promotional and navigational purposes relating to The Company’s and its Affiliates’ online presence and⁄or provision of goods and services.

Affiliates’ licenses will limit the use of the domain name to purposes specified by The Company. Such terms would be enforced via monitoring and quick action to mitigate any negative effects of any such abuse, if any. Licenses of the domain names could be revoked by The Company at any time in the event The Company determines there has been a breach of any license."[3]

Contract Signed

On 19 December 2013 World Trade Centers Association, Inc. received a Registry Agreement signed by ICANN for .wtc after passing all the required processes needed to become a Registry Operator for the string.[4]

Delegation and Availability

.wtc was delegated to the Root Zone of the DNS on 29 April, 2014, completing the successful application for the string.[2]