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Line 1: − + − + − + − + − |email =+ − + − |twitter = lexiraad+ − + − + + − '''Alexa Raad''' is the founder and CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn]</ref> Alexa has the unique distinction of having launched a new [[gTLD]] ([[.mobi]]) successfully, as well as having guided an incumbent gTLD ([[.org]]) to beating the market growth rates. − She served as the CEO of .ORG the [http://www.pir.org Public Interest Registry] ([[PIR]]) from July 2007 to September 24th 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered .ORG's brand re-positioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref>+ + + + + + + + + + + + − Prior to PIR, Alexa co-founded [http://www.mtld.mobi dotmobi], a top-level domain for the mobile market. She also founded the [http://dnsseccoalition.org/website/ DNSSEC Industry Coalition] and the [http://www.risggroup.org Registration Infrastructure Security Group] (RISG), both international industry groups focused on innovative approaches to resolving security issues on the Internet. Line 23:
Line 33: − + − Alexa received her Bachelor’s Degree from the University of Maryland, and her MBA an MSIS from George Washington University. She is currently a member of the International Academy of Digital Arts and Sciences, the National Association of Corporate Directors, VISTAGE, GWU Luther Rice Society, Association for Corporate Growth (ACG), and the Economic Club of Washington.+ − Location: Leesburg, VA+ + + + + + + + + + + + + + + + + + + +
added Category:Cybersecurity Workers using HotCat
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'''Alexa Raad''' is the Chief People, Purpose and Policy Officer at the [[cybersecurity]] firm [[HUMAN]]. Before that, she was founder and CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn.com. Updated 2015 June 8.]</ref> Alexa has the unique distinction of having launched a new [[gTLD]] ([[.mobi]]) successfully, as well as having guided an incumbent gTLD ([[.org]]) to beating the market growth rates.
==Past Experience==
==Past Experience==
Alexa served as the CEO of the [[.org]] registry, the [[PIR|Public Interest Registry]], from 2007 to 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered [[.org]]'s brand repositioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref> In 2010, Ms. Raad led what was the largest [[DNSSEC]] implementation effort at that time.<ref>[http://www.domainnews.com/en/alexa-raad-resigns-as-president-and-ceo-of-.org/public-interest-registry.html DomainNews.com]</ref>
While working with PIR, Alexa coordinated with her counterparts at [[Afilias]] and [[Neustar]] and the [[Registry Constituency]] to advise and respond to moves by [[ICANN]] to open up the new [[gTLD]] implementation process and the vertical separation of registry and registrar functions.<ref>[http://www.icann.org/en/correspondence/lubsen-to-dengate-thrush-12oct09-en.pdf ICANN- Raad letter to Dengate-Thrush]</ref><ref>[http://www.icann.org/en/correspondence/raad-to-dengate-thrush-09sep09-en.pdf ICANN- Letter from Raad to Dengate-Trush 2]</ref>
Prior to PIR, Alexa co-founded [[dotMobi]], a [[TLD|top-level domain]] for the mobile market. She also founded the [[DNSSEC Industry Coalition]] and the [[RISG|Registration Infrastructure Security Group]], both international industry groups focused on innovative approaches to resolving security issues on the Internet.<ref>[http://alexaraad.com/ AlexaRaad.com]</ref>
Alexa has also previously worked at [[Verisign]].<ref>[http://www.pir.org/node/388 PIR.org]</ref>
==Industry Participation==
Alexa has been a panelist at [[.nxt|.nxt Conferences]].<ref>[http://dot-nxt.com/agenda/wed/reality-check]</ref> She also attends [[ICANN Meetings]].<ref>[http://www.flickr.com/photos/orgbuzz/4093123476/ Flickr]</ref>
In a letter dated December 8th, 2011, Alexa Raad, along with twenty-seven other domain name industry representatives, wrote to Sen. Jay Rockefeller and Sen. Kay Bailey Hutchison to support [[ICANN]]'s new gTLD program, in response to the [[ICANN#New_gTLD_Senate_and_House_of_Representatives_Hearings|Senate Hearings]] taking place on the same day. They supported ICANN's argument that the program would be innovative and economically beneficial, and noted that the program took a diverse group of international stakeholders years to develop.<ref>[http://domainincite.com/new-gtld-industry-pleads-with-senators/ New gTLD industry pleads with senators, domainincite.com]</ref> The letter can be found [http://domainincite.com/docs/Senate-Letter-ICANN-Expansion-of-Top-Level-Domains-08.DEC.2011.pdf here].
==Recognition & Awards==
==Recognition & Awards==
* Smart100 CEO in the Greater Washington Area, 2008 & 2009.
* Smart100 CEO in the Greater Washington Area, 2008 & 2009.
* VIP women of the year, National Association of Professional Women, 2009.
* VIP women of the year, National Association of Professional Women, 2009.
* BRAVA award, 2010.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref>
* BRAVA award, 2010.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref>
* "Top 100 Women of the Year", National Association of Professional Women, 2010.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn]</ref>
* "Top 100 Women of the Year", National Association of Professional Women, 2010.<ref name="linkedin">[http://www.linkedin.com/in/alexaraad LinkedIn]</ref>
== Education ==
== Education ==
'''George Washington University''',
M.S.S, Information Systems,
1997 – 1998.
'''George Washington University''',
M.B.A, International Business,
1990 – 1993.
'''University of Maryland''',
B.S., Marketing,
1983 – 1987.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref>
==Memberships==
She is currently a member of the International Academy of Digital Arts and Sciences, the National Association of Corporate Directors, VISTAGE, GWU Luther Rice Society, Association for Corporate Growth (ACG), and the Economic Club of Washington.<ref>[http://alexaraad.com/ AlexaRaad.com]</ref> She is the current chair of [[RISG]].<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref>
Alexa is a regular blog contributor with [[CircleID]].<ref>[http://www.circleid.com/members/1979/ CircleID]</ref>
==References==
==References==
{{reflist}}
{{reflist}}
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[[Category: Private Sector - General Business/Legal]]
[[Category:Featured]]
[[Category:Cybersecurity Workers]]