Alexa Raad

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Country: USA


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Alexa Raad is the Chief People, Purpose and Policy Officer at the cybersecurity firm HUMAN. Before that, she was founder and CEO of Architelos, a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and DNS sectors.[1] Alexa has the unique distinction of having launched a new gTLD (.mobi) successfully, as well as having guided an incumbent gTLD (.org) to beating the market growth rates.

Past Experience

Alexa served as the CEO of the .org registry, the Public Interest Registry, from 2007 to 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered .org's brand repositioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, PIR was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.[2] In 2010, Ms. Raad led what was the largest DNSSEC implementation effort at that time.[3]

While working with PIR, Alexa coordinated with her counterparts at Afilias and Neustar and the Registry Constituency to advise and respond to moves by ICANN to open up the new gTLD implementation process and the vertical separation of registry and registrar functions.[4][5]

Prior to PIR, Alexa co-founded dotMobi, a top-level domain for the mobile market. She also founded the DNSSEC Industry Coalition and the Registration Infrastructure Security Group, both international industry groups focused on innovative approaches to resolving security issues on the Internet.[6]

Alexa has also previously worked at Verisign.[7]

Industry Participation

Alexa has been a panelist at .nxt Conferences.[8] She also attends ICANN Meetings.[9]

In a letter dated December 8th, 2011, Alexa Raad, along with twenty-seven other domain name industry representatives, wrote to Sen. Jay Rockefeller and Sen. Kay Bailey Hutchison to support ICANN's new gTLD program, in response to the Senate Hearings taking place on the same day. They supported ICANN's argument that the program would be innovative and economically beneficial, and noted that the program took a diverse group of international stakeholders years to develop.[10] The letter can be found here.

Recognition & Awards

  • Smart100 CEO in the Greater Washington Area, 2008 & 2009.
  • Washington Business Journal’s “Women Who Mean Business” award, 2008.
  • Non-Profit PR Awards, 2009.
  • Gold MarCom Awards for the Rollout of DNSSEC, 2009.
  • VIP women of the year, National Association of Professional Women, 2009.
  • BRAVA award, 2010.[11]
  • "Top 100 Women of the Year", National Association of Professional Women, 2010.[12]


George Washington University, M.S.S, Information Systems, 1997 – 1998.

George Washington University, M.B.A, International Business, 1990 – 1993.

University of Maryland, B.S., Marketing, 1983 – 1987.[13]


She is currently a member of the International Academy of Digital Arts and Sciences, the National Association of Corporate Directors, VISTAGE, GWU Luther Rice Society, Association for Corporate Growth (ACG), and the Economic Club of Washington.[14] She is the current chair of RISG.[15]

Alexa is a regular blog contributor with CircleID.[16]