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'''Alexa Raad''' is the founder and CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.<ref name="linkedin">[http://www.linkedin.com/in/alexaraad LinkedIn.com. Updated 2015 June 8.]</ref>  Alexa has the unique distinction of having launched a new [[gTLD]] ([[.mobi]]) successfully, as well as having guided an incumbent gTLD ([[.org]]) to beating the market growth rates.

'''Alexa Raad''' is the founder and CEO of [[Architelos]], a strategy and marketing consultancy that focuses on growth, brand and positioning, and business development for clients within the Internet and [[DNS]] sectors.<ref>[http://www.linkedin.com/in/alexaraad LinkedIn.com. Updated 2015 June 8.]</ref>  Alexa has the unique distinction of having launched a new [[gTLD]] ([[.mobi]]) successfully, as well as having guided an incumbent gTLD ([[.org]]) to beating the market growth rates.

==Past Experience==

==Past Experience==

Alexa served as the CEO of the [[.org]] registry, the [[PIR|Public Interest Registry]], from 2007 to 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered [[.org]]'s brand re-positioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref> In 2010, Ms. Raad led what was the largest [[DNSSEC]] implementation effort at that time.<ref>[http://www.domainnews.com/en/alexa-raad-resigns-as-president-and-ceo-of-.org/public-interest-registry.html DomainNews.com]</ref>

Alexa served as the CEO of the [[.org]] registry, the [[PIR|Public Interest Registry]], from 2007 to 2010. She has more than 20 years of experience in the telecommunications, payment, and Internet sectors, including 10 years in the domain names industry. She engineered [[.org]]'s brand repositioning and growth, both in revenues and in market share, from 6 million in registrations to over 8 million, and from $35 million to $54 million from 2007 to 2010 respectively. During her tenure, [[PIR]] was named a FUTURE 50 company, a recognition reserved for the 50 fastest growing companies in the Greater Washington Area.<ref>[http://www.pir.org/about/alexaraad PIR.org]</ref> In 2010, Ms. Raad led what was the largest [[DNSSEC]] implementation effort at that time.<ref>[http://www.domainnews.com/en/alexa-raad-resigns-as-president-and-ceo-of-.org/public-interest-registry.html DomainNews.com]</ref>

While working with PIR, Alexa coordinated with her counterparts at [[Afilias]] and [[Neustar]] and the [[Registry Constituency]] to advise and respond to moves by [[ICANN]] to open up the new [[gTLD]] implementation process and the vertical separation of registry and registrar functions.<ref>[http://www.icann.org/en/correspondence/lubsen-to-dengate-thrush-12oct09-en.pdf ICANN- Raad letter to Dengate-Thrush]</ref><ref>[http://www.icann.org/en/correspondence/raad-to-dengate-thrush-09sep09-en.pdf ICANN- Letter from Raad to Dengate-Trush 2]</ref>

While working with PIR, Alexa coordinated with her counterparts at [[Afilias]] and [[Neustar]] and the [[Registry Constituency]] to advise and respond to moves by [[ICANN]] to open up the new [[gTLD]] implementation process and the vertical separation of registry and registrar functions.<ref>[http://www.icann.org/en/correspondence/lubsen-to-dengate-thrush-12oct09-en.pdf ICANN- Raad letter to Dengate-Thrush]</ref><ref>[http://www.icann.org/en/correspondence/raad-to-dengate-thrush-09sep09-en.pdf ICANN- Letter from Raad to Dengate-Trush 2]</ref>

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